Subscription eCommerce is about convenience. With brick-and-mortar stores, you can’t shop for groceries, in your underwear, at 2 am. Not without consequences, at least. 🙂

eCommerce takes away many of the hassles of shopping: the commuting, the store hours, the amount of time it takes to browse, the limited selection, and sometimes even the cost.

According to a Mckinsey research, although streaming-media subscriptions have been popular for some time—46 percent of consumers in our survey subscribed to an online streaming-media service, such as Netflix—shoppers are now also turning to subscriptions for consumer goods. Their research indicates that 15 percent of online shoppers have subscribed to an e-commerce service over the past year.

https://monetize.info/subscription-ecommerce/