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Read our case study with WPRiders to learn how we designed, implemented, and promoted the affiliate program of one of the leading WordPress development agencies. The program helps WPRiders diversify their lead acquisition channels, increasing revenue and exposure of their development services in the WordPress market.
Case Study WPRiders – Creating and Promoting an Affiliate Program for a Digital Services Agency
The Client: WPRiders is a world-recognized top WordPress development agency offering secure, scalable, custom web design and development solutions.
They inquired about creating a reliable affiliate program that would help them reward their partners for sending qualified leads on web development.
The Challenges: The client uses WordPress for their presentation website and a custom-built solution to track leads and referral sources. They also had existing partners in the system that had to be imported into the new system. We had to ensure that the WPRiders affiliate program worked well with their CRM so the recurring commissions could be easily tracked and added to affiliates. We also had to ensure the forms and legal terms followed GDPR legislation.
The Objectives: Our main objective was to design, set up, and implement an affiliate program that would make it possible to reward recurring affiliates for bringing qualified leads as long as customers kept their subscriptions active.
The second objective was to promote the affiliate program to bloggers and WordPress digital magazines interested in monetizing their audiences so they would sign up and promote WPRiders’ high-quality services to cash in commissions.
The Solutions: After reviewing multiple affiliate software solutions for WordPress, we chose AffiliateWP to set up the affiliate program and some custom integration for the forms.
We had to take extra precautions to ensure the conversions were tracked perfectly for affiliates. Until the launch, we ran multiple tests under different conditions (e.g., ad-blocker active, Javascript off).
We also had to ensure that the legal pages we created (Terms and Conditions, Privacy policy, Cookie policy) followed EU legislation regarding affiliate marketing and user data protection.
The Results: In around a month, we set up AffiliateWP, integrated it with the forms for tracking leads, wrote the technical and legislation pages and the creatives, configured the program, etc.
We then worked with the WPRiders team to create the affiliate marketing presentation pages and performed multiple tests to ensure everything worked smoothly.
The next step was to promote the affiliate program to the bloggers and the WordPress community. We managed to attract around ten affiliates who started promoting WPRiders services to their audiences.
Summary: Monetize.info has designed, implemented, and promoted the WPRiders affiliate program so they can use a new marketing channel to increase the exposure of its development services in the WordPress market.
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Benefits of working with an affiliate marketing consultant
Working with me has several benefits that you will not find anywhere else. I’ve developed the affiliate marketing consultancy process to be actionable and offer insights to grow your business.
Here are several benefits you will enjoy by working with me:
- You will know exactly what can be improved on your affiliate marketing strategy and the costs associated.
- You will find out how much money you leave on the table monthly.
- Get actionable advice on what you should and shouldn’t do next to achieve results.
- Achieve clarity on your affiliate marketing plans.
- Flexible appointment options (date, time, and conferencing solution).
- Ask as many questions as you like and leave with your questions answered.
- Receive an actionable conclusion paper at the end of the meeting.