Tag Archives: social media

If you have used Facebook lately in the hopes of growing your business, you have probably noticed that it is very ‘pay-to-play’. Meaning your feed is becoming more and more flooded with sponsored posts, ridiculous viral videos, and an unending supply of wedding and baby photos from people you went …

Never before have businesses had so many opportunities and the ability to reach their audience as with social media. To be successful, you have to connect with your audience – this means that you have to get to know what makes them tick and deliver content they like. That content …

Social media analytics in layman terms means collecting data from social channels and online content to help guide business decision. While this can take many forms, the end goal is to gain actionable insights for your business strategy. Business is becoming more and more global and increasingly competitive thanks to …

When done right, blogging can be a great asset to your business. It’s a hub for businesses to engage with customers – both new and existing – in their own unique way. It’s a chance to educate, entertain and give insights into your company which develops closer relationships. On the …

For those businesses that are doing it right, blogging can be hugely beneficial. The company will often see an increase of over 50% of website visitors and leads. However, many blogs also fail to make any positive difference to a business, so it is essential that before you waste time …

Every small business owner wants their work to succeed, but that can often feel like an insurmountable challenge, especially when nobody seems to know who you are. This is why marketing and branding are so important—but there’s no one-size-fits-all solution that will work for every business. Here are 5 useful …

Running a successful ecommerce business requires more than a great product and beautiful ecommerce website. It takes many moving parts working together in harmony, and sometimes even that isn’t enough. There are a variety of mistakes (some minor, others major) being made by e-commerce companies today, and each one hurts …

As social media platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners …

Running social media channels can be fun, and frustrating. Breathtaking, and nerve-wracking. It’s a race to the pinnacle, always waiting for the drop. What on earth are we talking about? Well, depending on which platform you are trying to scale, the algorithm controls the success or failure of your content, …

More than ever, now customers have the power to choose. The market is saturated with competing brands, offering similar same products and services. Also, customers are also very well informed nowadays. The internet provides them with lots of information for making the right pre-purchase decisions. One thing is certain here, …

There are four generations that are responsible for consuming content online. They are the ones that determine the path of generational marketing. Why do you need to know the strategies of social media generation targeting? Because defining your target customer is important for the development of any business. It is …

Chris Campbell resigned from his job in 2010 and decided to sell cold-brewed coffee with a friend. Their start-up business, Chameleon Cold-Brew, is now worth 20 million dollars. An increasing number of people are trying to realize similar dreams. Fortunately, if you want to put up a start-up business today, …

Instagram is another popular social media site that is aimed at social media; it can be either in the form of photographs or even videos. As we all know Instagram is the most growing and prominent social platform nowadays with 700 million active users. Instagram was introduced in 2010 but …

Social Media Marketing should be one key part of your digital marketing plan. Facebook is close to reaching two billion users and other social media networks have hundreds of millions of users. If this huge market still doesn’t convince you to join you should check your competitors. Most probably they …