Tag Archives: social media

We might never run out of social media strategies yet some of them become outdated and are replaced by ever-changing trends every year. 2019 proved to be both challenging and innovative for marketers. But what about 2020? Will it be the same? Social media is led by not one but …

Let’s have a look at the top social media platforms which can help a potential person to grow and establish the business to leaps and bounds. Facebook Facebook is the most widely used social media platform to give a fresh start to a business. The number of people in the …

Are you a person who has just started a business and about to launch his or her website? If yes then that’s great news. However, building a website and attracting people to view your website is not an ordinary task. It requires a whole lot of efforts. There are so …

If you have used Facebook lately in the hopes of growing your business, you have probably noticed that it is very ‘pay-to-play’. Meaning your feed is becoming more and more flooded with sponsored posts, ridiculous viral videos, and an unending supply of wedding and baby photos from people you went …

Never before have businesses had so many opportunities and the ability to reach their audience as with social media. To be successful, you have to connect with your audience – this means that you have to get to know what makes them tick and deliver content they like. That content …

Social media analytics in layman terms means collecting data from social channels and online content to help guide business decision. While this can take many forms, the end goal is to gain actionable insights for your business strategy. Business is becoming more and more global and increasingly competitive thanks to …

When done right, blogging can be a great asset to your business. It’s a hub for businesses to engage with customers – both new and existing – in their own unique way. It’s a chance to educate, entertain and give insights into your company which develops closer relationships. On the …

For those businesses that are doing it right, blogging can be hugely beneficial. The company will often see an increase of over 50% of website visitors and leads. However, many blogs also fail to make any positive difference to a business, so it is essential that before you waste time …

Every small business owner wants their work to succeed, but that can often feel like an insurmountable challenge, especially when nobody seems to know who you are. This is why marketing and branding are so important—but there’s no one-size-fits-all solution that will work for every business. Here are 5 useful …

Running a successful ecommerce business requires more than a great product and beautiful ecommerce website. It takes many moving parts working together in harmony, and sometimes even that isn’t enough. There are a variety of mistakes (some minor, others major) being made by e-commerce companies today, and each one hurts …

As social media platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners …

Running social media channels can be fun, and frustrating. Breathtaking, and nerve-wracking. It’s a race to the pinnacle, always waiting for the drop. What on earth are we talking about? Well, depending on which platform you are trying to scale, the algorithm controls the success or failure of your content, …

More than ever, now customers have the power to choose. The market is saturated with competing brands, offering similar same products and services. Also, customers are also very well informed nowadays. The internet provides them with lots of information for making the right pre-purchase decisions. One thing is certain here, …

There are four generations that are responsible for consuming content online. They are the ones that determine the path of generational marketing. Why do you need to know the strategies of social media generation targeting? Because defining your target customer is important for the development of any business. It is …