Social Media

YouTube is the 2nd largest website according to Alexa. The 3rd is Facebook and the first one is Google, which owns YouTube. More and more people are replacing their time spent watching TV watching online videos. Just recently the whole social media have evolved from text-based to image-based. With all …

Are you ready to grace the YouTube with your talents? Before starting a YouTube channel, make sure you’re following these 3 crucial tips! Video is the future of the Internet. By 2021, video will make up 82% of all traffic. Even now, it influences everyone’s lives, from baby boomers to …

You now have different platforms to advertise your company, so you don’t need to settle for only one strategy. Online marketing, for instance, is a broad field that offers several advertising opportunities for you. Paying social media influencers is a good strategy since these people have lots of followers. Influencers …

Influencer marketing is emerging as one of the most popular marketing trends among businesses. Brands and enterprises dedicate specific budgets and campaigns for influencer marketing. Even though the use of social media and other platforms are helping companies to build awareness, the relatable nature of influencer marketing and the trust …

Digital marketing technologies and strategies are evolving at a dizzying pace. What worked last year may be obsolete the coming year. Anticipating trends and being ready will help digital marketers stay one step ahead in the game. So what are the trends that set the tone for 2018-19 and beyond …

Everyone post now on social media. Pictures from their holidays, videos with their cats, tips, and ramblings etc. However, if you have a blog or your post in the name of o business you need this ten invaluable tips for posting content on social media networks like Facebook, Twitter, Google+ …

As social media platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners …

Running social media channels can be fun, and frustrating. Breathtaking, and nerve-wracking. It’s a race to the pinnacle, always waiting for the drop. What on earth are we talking about? Well, depending on which platform you are trying to scale, the algorithm controls the success or failure of your content, …

Introduction Crowdfunding success depends on a number of factors, one of which is social marketing. So how do you choose the right social network(s) for your fundraising campaigns? The World Bank projects that crowdfunding will generate $93b by 2025. And with over 2.46 billion users and counting, it’s no secret …

Hashtags are your helping hand to grow your business. From location-based hashtags, industry hashtags, custom business hashtags and of course, the daily hashtags, all can be used to improve your marketing content. With hashtags becoming so popular across many social media channels, they were rightfully added to the Oxford dictionary …

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More than ever, now customers have the power to choose. The market is saturated with competing brands, offering similar same products and services. Also, customers are also very well informed nowadays. The internet provides them with lots of information for making the right pre-purchase decisions. One thing is certain here, …

There are four generations that are responsible for consuming content online. They are the ones that determine the path of generational marketing. Why do you need to know the strategies of social media generation targeting? Because defining your target customer is important for the development of any business. It is …

Twitter is the second most visited social networking site in the world and has millions of users worldwide. According to our Social Media Marketing expert roundup, besides Facebook, Twitter is the second best source of traffic and connections for social media marketers. I’me using Twitter with good success here, on …