Social Media

In order to know if your influencer marketing campaign is successful, you have to measure the results against your stated program goals. Your goals and the campaign metrics must align. Only then can you set benchmarks, adjust as you grow, and prove your program’s return on investment (ROI). In this …

Never before have businesses had so many opportunities and the ability to reach their audience as with social media. To be successful, you have to connect with your audience – this means that you have to get to know what makes them tick and deliver content they like. That content …

Instagram awesome growth Instagram has skyrocketed in popularity. Today, it’s weirder if a brand doesn’t have an Instagram account than it is that they have one. Something that wasn’t true a few years ago. For the vast majority of brands, their target audience is to be found on Instagram. And …

For the majority of businesses and marketers, 2018 was a turbulent year on social as a steady decline in consumer trust and organic reach forced marketers to turn to pay to play strategies. At the same time, an increasing number of brands continue to ride the social media marketing wave. …

Most people go to Pinterest for their fashion, home décor, and recipe inspirations. However, what they don’t realize is that this platform is a massive sales and traffic source for businesses. Despite the relatively small population of approximately 150 million users, Pinterest justifies the saying; the best things sometimes are …

Social media analytics in layman terms means collecting data from social channels and online content to help guide business decision. While this can take many forms, the end goal is to gain actionable insights for your business strategy. Business is becoming more and more global and increasingly competitive thanks to …

YouTube is the 2nd largest website according to Alexa. The 3rd is Facebook and the first one is Google, which owns YouTube. More and more people are replacing their time spent watching TV watching online videos. Just recently the whole social media have evolved from text-based to image-based. With all …

Are you ready to grace the YouTube with your talents? Before starting a YouTube channel, make sure you’re following these 3 crucial tips! Video is the future of the Internet. By 2021, video will make up 82% of all traffic. Even now, it influences everyone’s lives, from baby boomers to …

You now have different platforms to advertise your company, so you don’t need to settle for only one strategy. Online marketing, for instance, is a broad field that offers several advertising opportunities for you. Paying social media influencers is a good strategy since these people have lots of followers. Influencers …

Influencer marketing is emerging as one of the most popular marketing trends among businesses. Brands and enterprises dedicate specific budgets and campaigns for influencer marketing. Even though the use of social media and other platforms are helping companies to build awareness, the relatable nature of influencer marketing and the trust …

Digital marketing technologies and strategies are evolving at a dizzying pace. What worked last year may be obsolete the coming year. Anticipating trends and being ready will help digital marketers stay one step ahead in the game. So what are the trends that set the tone for 2018-19 and beyond …

Everyone post now on social media. Pictures from their holidays, videos with their cats, tips, and ramblings etc. However, if you have a blog or your post in the name of o business you need this ten invaluable tips for posting content on social media networks like Facebook, Twitter, Google+ …

As social media platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners …

Running social media channels can be fun, and frustrating. Breathtaking, and nerve-wracking. It’s a race to the pinnacle, always waiting for the drop. What on earth are we talking about? Well, depending on which platform you are trying to scale, the algorithm controls the success or failure of your content, …