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Do you want to know how to monetize your website with native ads? Or maybe you are an advertiser or an affiliate marketer that wants to run profitable native advertising campaigns. Whatever the situation, in the following AdStyle review, you will find out how to do both.
AdStyle review TLDR
- AdStyle is an excellent choice for small businesses or affiliate marketers wanting to increase their online visibility and effectively reach potential customers, and drive lead generation or performance-based campaigns.
- It leverages machine learning and data crunching capabilities to deliver a better customer ROI.
- It is a self-service, straightforward advertising network that helps you leverage native advertising as a publisher or advertiser.
- There is a low entry barrier as you can start with $500 as an advertiser. Publishers get paid as soon as they reach $50.
- Signup for AdStyle and start leveraging native advertising.
1. What is AdStyle?
AdStyle is a native advertising platform that provides custom content to the right people at the right time. Using cutting-edge technology and human touch, it delivers premium ad content based on audience preferences and creates a better space for publishers, advertisers, and website visitors.
This native advertising network is used by some of the world’s biggest brands, including EA Games, Variety, Toyota, Booking.com, and Dyson.
AdStyle is becoming a leader in the native advertising space with a mission to make online ads more effective, efficient, and user-friendly. Their goal is to open native advertising to small businesses and advertisers who want to reach more people through content recommendations.
The company was founded in 2015 by a group of marketing professionals in Florida, United States. AdStyle’s innovative technology enables advertisers to reach their target audience more effectively and efficiently while providing users with a better online experience.
One of the things that I like about AdStyle is that it has features for affiliates and publishers under the same dashboard. That’s handy for advertisers and affiliates that run ad campaigns and monetize their websites with native advertising. This way, you will easily use the balance, do advertising arbitrage, easily promote offers or your content, etc.
After we discuss what native advertising is, we will start the AdStyle review that covers the functionalities for advertisers, then those for publishers, etc.
2. What is native advertising?
Native advertising is an online marketing method using paid ads that match the website’s look and fit seamlessly into the surrounding content. It lets you target a highly relevant audience and display your content to people interested in your product or service. Both their authenticity and non-intrusive nature make users enjoy quality native ads.
In most cases, when we talk about native advertising, we refer to content recommendations widely spread across websites, especially blogs and magazines.
According to a survey by Sharethrough, native ads drive more attention and brand lift over traditional displays. Consumers looked at Native Ads 53% more frequently than display ads, and 25% more consumers were measured to look at in-feed Native Ad placements than display ad units.
Further reading: Native Advertising Guide [Complete Version]
3. AdStyle Features for Publishers
As a publisher, you are looking for the best way to monetize the traffic that comes to your website. Fortunately, AdStyle provides a great way to do this using native advertising widgets.
These native ad widgets provide a newsfeed experience for your readers that they are sure to engage with. Plus, since they are placed right after an article, they will likely be excited about discovering more content. So not only will you be gaining additional revenue streams, but you will also be providing your readers with an excellent service. Win-win!
Now that you know what AdStyle can do for you, let’s look into the features designed for publishers:
3.1 Publishers Requirements
AdStyle looks to work with editorial publishers that create unique content and have an established readership base. Traffic requirements, however, can vary, and the platform doesn’t follow a hard line on this. Each site is reviewed independently.
- Ads should not take up more than 50% of the page above the fold when loading;
- Pop-up ads that cover the page upon loading are not permitted;
- A maximum of five AdStyle widgets are allowed per page;
- No automated clicking mechanisms (bots);
- Illegal and questionable content is not accepted;
- You can not encourage visitors to click your ads.
Check the complete set of widget implementation guidelines here.
If you meet the publisher requirements, which, let’s face it, are pretty easy to assemble, let’s look at the dashboard. To start using AdStyle, publishers need to sign up for the platform. Once signed in, publishers can access its dashboard.
The dashboard provides detailed real-time reports about how views, clicks, CPCs, and CPRs are generated for showing native ads on your websites. The dashboard is neat, simple, and easy to use. Nevertheless, the interface is self-explanatory, requiring little help to figure out.
Here, you can see the impressions, views, clicks, VCTR, CPC, VRPM, and the money earned by the published ads. You can generate revenue reports based on date, domain, widget, GEOand device.
All these reports can be easily printed and exported to Excel, CSV, or PDF. It gives you insights into which ad is doing the best or the type of content the audience engages in so you can optimize accordingly.
Here you will be able to add your domains and view the ones already added along with their status. The first thing you need to do would be to add your website’s domain. To do so, click on the Domains tab in the menu, then click on the Add Domain button. Add your website’s domain name on the next page. Then, copy the Publisher Tag Manager code and place it within your website’s head tag.
Verification will take approximately 48 hours. You’ll be able to view the list of publisher websites you have on the Domains page.
After you verify one or more domains, you can place ad widgets on your websites. These widgets are places where the ads are shown and make you money. In the widget summary page, you can see, edit or customize all the widgets you added.
To create a new widget, head to the Widget tab and click on the Add Widget button. On the next page, you need to complete a couple of details. You can either choose one of the domains you have already added or add a new domain on the spot. Take note that you will not be able to create a new widget without a verified domain.
Choose the language you want ads to be displayed in. You can choose all languages, but it’s best to select the one on which your website is on.
The next step is to choose the add widget type you want to use. Your choices include Native, In-Content, Tabs, Banner, On-Scroll, and Discover. These will be the type of ads displayed on your website.
Depending on your chosen widget type, you will be asked for a Header Text and Layout (size). Click Save when you have filled in all the details and are happy with the outcome.
3.5 Payment Details
One last step before making money as a publisher is to set up a payment method. You can request a payment through Direct Deposit/ ACH if you have a US bank account, Wire transfer for international transfers, or hold your payments until you get the desired balance you wish to withdraw.
Remember that publishers are paid on a Net-30 basis, which means that you will receive your payment 30 days after the end of the month you generated the revenue. So the revenue generated in January it will be paid in March.
There is a minimum balance requirement of $50, which means you must earn at least this amount before the payment period ends before being allowed to withdraw your money.
You can view how much you’ve made through the Earnings tab. Any amount that did not reach the minimum will be carried over to the next month.
3.7 Tips to maximize your earnings
Native ads performance can be impacted by several factors, such as their location on your site, your user base, and how your widget is presented visually.
Following the guidelines below will help your widget achieve its best performance, whether your goal is earning revenue or increasing engagement.
- Keep styles compact and images large – AdStyle recommend using or starting with the 3×3 desktop/tablet layout when placed below the main content and 1 column on mobile.
- Don’t limit ad content – You may notice certain content appears repeatedly or, in the case of sponsored content, that you don’t think will appeal to your audience. The AdStyle widget learns what content your audience interacts with and shows the most successful content more often.
- Place your widget in a prominent location – The best place for the widget is usually directly beneath your page’s main content. Keep the widget on a home page or a site with a non-standard layout as high as possible so users will see it without scrolling down too far.
- Make sure it looks good on mobile devices – Many of your users may be viewing your site on their phones. Images that span the whole width receive more clicks, create separate mobile widgets for your site.
- Give it time – The widget may perform differently daily for several reasons, especially on smaller sites. We recommend letting your widget run on your site for at least a week before evaluating how it performs for you.
These guidelines result from extensive analysis and testing across many different sites, but please remember that every site and its users are other, so your results may vary.
4. AdStyle Review: PROs and CONs for Publishers
Now that you know what native advertising is, how Adstyle can help you advertise or bank on top of that, and what the main features of this advertising network are, let’s take a look at both PROs and CONs of AdStyle side by side.
AdStyle PROs for Publishers
- Low payout threshold, making it small publisher friendly;
- No minimum traffic requirements;
- Easy-to-use and beginner-friendly publisher dashboard;
- Updated tech, including AMP pages compatibility;
- You can use it in conjunction with other ad networks.
AdStyle CONs for Publishers
- Adding Crypto as a payment method would be a nice addition for finance publishers;
- Their knowledge base and help section answer only the basic questions.
5. AdStyle Features for Advertisers
5.1 Campaigns management
As an advertiser, campaign management is an essential aspect of your success. That’s why here there will be a place where you will spend some time reviewing and tweaking things.
AdStyle offers an easy management dashboard for your campaigns where you can check campaign performance, reports, settings, manage ads, and other information.
5.2 Creating Your First Campaign
To create your first campaign, click on the New Campaign button in the Campaign tab. Add your campaign name and choose the geolocation of your target audience. You can select the country, region, or state. Targeting as many locations as you like within a single campaign is possible.
You also have the option to choose a connection type: WiFi, Mobile Data, or All types of connections. If you are targeting a specific telecom or ISP, type the name or search for it on the ISP targeting dropdown field.
Also, you can retarget audiences who have already engaged with any of your other campaigns. Just select the campaign on the dropdown.
Place your bids on various devices in the next section. AdStyle utilizes a CPC business model, so the offer you place will be for every click you want to receive. The recommended CPC rates for various devices (desktop, tablet, and mobile) do not change, no matter the geolocation, connection, ISP targeting, or retargeting options you previously selected.
Tip: If you want to target mobile users only, bid $0.00 on tablet and desktop, and vice versa.
If you selected multiple locations, you could add a separate bid for each site and device by clicking on the Advanced Bidding link. Next, click on the Show Optional Fields link. In this section, you’ll be able to set your Maximum Daily Budget and Total Maximum Budget. Likewise, you can add a start and end date for your campaign.
5.2.1 Use the Conversion Pixel
Below the scheduling option is the Conversion Pixel. Use this to help AdStyle automatically improve your campaign’s performance based on conversions and other performance metrics.
Creating a conversion pixel is also easy. Just click on the “Create Conversion Pixel” link, add a name for the conversion, the conversion amount, and the Postback URL of either your tracker or your affiliate network.
Verify everything, and when you’re ready, click Save or Update.
Congratulations! You set up your first campaign on AdStyle. Now let’s create some ads as part of your campaign.
5.3 Create ads
You can add up to 10 ad creatives per campaign for each advertising campaign. Check the screenshot below to see what the create ads form looks like.
On the ad creation page, you will only be asked to fill out four fields:
- Headline – up to 65 characters and can include a dynamic variable (city, state, country, device, browser, OS)
- Image – must have a ratio of 16:9 or 4:3, at least 600 pixels high and 1,000 pixels wide. If your image does not match the balance, you can crop it upon uploading.
- URL – this is where you can add the first part of the link without the macros, which we discussed above. So based on our example, the URL will be https://oneclick.com/lp1.
- The brand is the name of the website or brand you want to be displayed on the ad. This is optional.
Once done, click on Save. Your campaign will then be sent to the approval team for review. For your campaign to be submitted for consideration, you must first fund your account. Approval takes anywhere from one to three days.
5.4 Ads management
After you set up some ads, you can manage them in the Ads management section. Here you have up-to-date information regarding ad views, clicks, conversions, CTR, etc.
You can edit or pause ads from the Ads management dashboard based on their performance.
You must review your performance regularly to get the most out of your AdStyle ad network campaign. By doing so, you can identify areas where you’re doing well and areas where you can improve.
On the Reports tab, you can view your campaign analytics based on the following: Time – Date, Month, Day of Week, Day & Hour, or Hour of Day, Campaign and Ad, Widget, Geo – Country or Region, Device – Platform, OS, or Browser.
If you’ve set conversion tracking, you should be able to see the conversions, revenue, and ROI. Use this to evaluate your campaign’s performance and optimize it by adjusting creatives, budgets, and publishers.
You can add funds through a credit card or PayPal. The minimum amount required is $500. Keep in mind that there is a processing fee of 3.9% of your deposit. Once your account has been funded, you can start running your ad campaign.
Also, you can set auto funding for your campaigns not to risk your ads being paused because of a lack of funds.
5.7 Tips to maximize your ad performance
Creating successful ad items is a crucial stage toward positive results at any marketing funnel – from consideration to lead generation and conversion. Remember that user expectations should match the information on the landing page to increase interest and engagement.
- Be brief — Content belongs on your page, not in your headline.
- Be informative — Phrase your headlines as questions or “how to” statements.
- Be honest — Misleading your readers about your content wastes your money and damages your brand’s integrity.
- Use photos — Photos of people or products are more engaging than graphics or diagrams;
- Customize them — A small square in a widget may be clearer than an image splashed across your article.
- Make them big — Use large images at the best resolution to get people’s attention.
6. AdStyle Review: PROs and CONs for Advertisers
Now that you know how AdStyle works for advertisers, let’s look at both PROs and CONs of AdStyle side by side.
PROs of AdStyle for Advertisers
- It is a straightforward self-service network;
- It is easy to set up campaigns and ads;
- There is an AI algorithm that optimizes the ad display for you;
- The minimum deposit is only $500;
- You can place individual bids for multiple geographical locations and devices.
CONs of AdStyle for Advertisers
- Targeting is minimal; you’d have to rely on the algorithm to work for you.
- Not many details about the publishers (country, traffic, device, etc.).
AdStyle is a self-service advertising platform that provides users with all the necessary tools to create, track and optimize their ads.
7. AdStyle Support
There are several ways to get support if you encounter issues with AdStyle, want to implement it quickly on your website or want to learn about new functionality. The first one I recommend checking is the Knowledgebase. You can find answers to the most popular questions for publishers, advertisers, and readers. Also, you should check the Adstyle help center because more questions are answered there.
If you can’t find the answer, you can quickly contact a human representative by emailing the staff at [email protected]. Or you can quickly fill out the contact form available on the website. Or even visit them if you are in Florida, USA, as they publicly list their address: 2255 Glades Rd, Boca Raton, FL 33431, USA. I suggest yet to inform them first 🙂
On top of that, you have social media accounts. You can interact with AdStyle staff and other users on Twitter, Facebook, and Linkedin. Also, there is a blog with some advice on optimizing your native advertising results.
8. Conclusion on the AdStyle review
AdStyle can be considered one of the best native advertising networks, providing value for both publishers and advertisers. As a publisher, once approved, you will gain access to high-quality native ads, with only a small amount of time or effort needed to get up and run. You will also receive 24/7 technical support. On top of that, you have a min. Payment threshold of only $50 so you can implement ads and get paid easily.
AdStyle’s rigorous quality controls also ensure that publishers can rest assured that their content will be matched up with brand-safe ad content.
I advise publishers to check out AdStyle if they’re looking for an alternative to their existing ad network or their first native advertising platform.