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Tag Archives: digital marketing

Is Your Business Ready for the Engagement Economy?

Is Your Business Ready for the Engagement Economy

Technological advances are clearly having a major impact on the way your consumers live and work. Your typical consumer may be connected to a smartphone throughout the day, and increasingly demands fast results with communications, shopping experiences and many other aspects of daily life. Smart technology even enables people to …

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How AI Can Change Digital Marketing?

How AI Can Change Digital Marketing

Years ago, I heard the news that a computer had won a match against the world chess champion, Garry Kasparov. It got me thinking about how interesting, yet scary, it was to consider the ways that computers were getting better and better at performing various tasks that could previously only …

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How to Reach Your Customers Through Print

The smart digital marketer knows to use every channel available to them to shout about their business. Not only does creating more ‘in-roads’ to your business mean greater volumes of traffic (and therefore customers), it also means that you will be able to find those sources of leads that other …

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Digital Marketing Budget for the Fortune 500s

Digital Marketing Budget for the Fortune 500s

Whеn іt comes tо уоur соmраnу’ѕ marketing еffоrtѕ; every аѕресt should be well-соnѕіdеrеd and fully thought out—including аnd еѕресіаllу уоur marketing budget. Wе gеt a lоt of buѕіnеѕѕ owners asking uѕ “How much should a соmраnу spend оn mаrkеtіng?” The раrtісulаrѕ оf thаt numbеr аrе ѕресіfіс tо thе nature of …

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