Are you one of those who is interested in building up a career that is fast-paced, ever-changing, and has full potential for advancement?
Well, in that case, you can consider a career in digital marketing, even if you lack experience. Digital marketing is the perfect field that has so many facets to it and also, it changes so fast that experience is not really a requirement for landing a job.
But, of course, knowledge is needed as it is needed for any job profile.
But for a job in Digital Marketing, it would be required of you to be creative, have that curiosity to learn new things, possess analytical ability, and at last but not the least, be a team player as would definitely be considered as a plus point for anyone who is interested to choose this field.
Benefits of Career in Digital Marketing:
You are lucky that to get started with this career option, you don’t even need to have a marketing degree and even then you can go on to do quite amazing in this field.
According to Burning Glass Technologies, 4 out of 10 jobs listed in marketing now call for digital marketing skills. In addition to it, the report states:
- Job postings that call for digital marketing skills almost doubled between 2011 and 2016.
- Demand for content marketers rose 450 percent during that time frame, while the demand for digital analytics skills increased by 152 percent.
- Forrester Research predicts digital marketing will account for 35 percent of all marketing spending by 2019.
- Jobs requiring digital marketing skills pay almost $7,000 more than other marketing roles.
- Mobile marketing offers the highest salary at $88,681, followed by multi-channel marketing at $82,782.
- As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill.
We have made a list of types of jobs that you might be interested in.
As now you know there are benefits of a career in digital marketing, we have listed out some career paths for you.
Give it a read and you will know which job profile exactly matches your skill-set and of course your interest.
Career Paths in Digital Marketing:
1) Email Marketing
Email marketing is a type of push messaging and outbound marketing wherein you have to send emails to leads and customers. Typically, the reason behind sending is to engage with the customers in order to promote or advertise products.
Through this medium (i.e. by sending emails for marketing- email marketing, we can easily reach target markets without investing in ATL communication which includes print, television, or radio to target markets.
Segmented email lists that divide the target segment up in terms of profession, geography, years of experience, psychographic profile, etc. may be maintained, which ensures that all the emails that are sent out hold relevance and contain content that would actually interest the reader.
The basic skills an email marketer needs to possess are:
- Possess Interpersonal skills (ability to talk and relate to people)
- Communication skills
2) Content Writing
The job of copywriters is to write content for the purpose of advertising and other forms of marketing. They have to produce interesting and engaging content which should be aimed at attracting various readers to the site, nurturing them into regular followers, and encouraging their retention.
Professional content writers have to be Internet savvy and create blogs, articles, and other textual forms of web material. These professional content writers are the main heroes behind the content blogs that are found all over the internet.
They have a solid grasp of the English language and they have the right writing skills to target audiences. They have experience working with content management systems and HTML/CSS.
If we jot down, all the skills that a content writer needs to have included:
- English writing skills- rich vocabulary, right grammatical knowledge
- Research ability
- Ability to see and understand different points of view
- A thorough understanding of user-specific needs and requirements
3) SEO (Search Engine Optimization)
An SEO specialist is someone who has extensive analytical, tactical and strategic skills. They have to be good at multitasking as they have to handle a lot of things such as social media, content quality scoring, latest search engine updates, mobile search, etc.
SEO specialists and content writers work together in the sense they have a correlated relationship. They have to guide content writers and provide the right keywords. They have to analyze, review and implement changes to the content of the website so that they are optimized for search engines.
The key responsibility of an SEO specialist is to generate traffic and hence, increase the number of visitors to the website.
The skills required are:
- Intuitive understanding of all aspects of SEO including the know how to drive organic traffic
- Identification and evaluation of high-quality content
- Competitor analysis
4) SMM (Social Media Marketing)
Being a social media specialist, you have to engage in the kind of marketing that uses social media networks in order to achieve branding goals by emotionally connecting to people. The promotions that are done can be paid or free; that largely depends on various things and is taken care of by them.
These social media marketers rely mainly on social platforms like Twitter, Facebook, Instagram… in order to promote the company’s brand and other offerings. Their primary activity involves sharing videos, content, and images- all for the purpose of marketing.
Their responsibilities include:
- Devising a social media strategy that is in line with the identity of the brand, its goals, and its audience.
- Defining a communication style and a content strategy that is in-line with the above.
- Creating and adapting the content for each social media network.
- Keeping themselves up-to-date on the latest digital marketing trends.
5) Advertising Manager
Advertising plays a major role in the production of income for media outlets. They have to maintain healthy relationships with new clients, exploring new opportunities and finding new clients.
The basic skills of an advertiser would be:
- Ability to easily relate to people
- Being creative
- Ability to form a healthy and interactive relationship with people
6) Search Engine Marketers (SEMs)
Search Engine Marketers have the responsibility of developing marketing campaigns built around keywords that will bring traffic to the company’s website and also result in conversions.
The basic skills of SEMs are:
- Understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Staying up-to-date with the latest trends and best.
7) Mobile Marketing
One of the most interesting jobs of a marketer would be mobile marketing. In today’s digital world, a lot can be achieved through mobile marketing. These people manage mobile SEO, mobile display campaigns, and mobile PPC.
Apart from these, they also have to ensure that there are maximum mobile downloads in order to ensure high conversions.
The basic skills of a mobile marketer include:
- Good knowledge about mobile marketing, of course!
- Relationship building skills
- Being good with numbers and also analytics
- Good relationship building skills
8) App Marketing
App marketing is where the developers (who made that app) find their audience. This kind of marketing takes a lot more than just launching it. You are required to sustain that growth. Basically, it is all about marketing about that app so that your audience becomes your regular uses.
Once you gain your audience’s trust, you’d be able to make a profit from it. Now, the question comes as to how you’d be able to let your audiences know about the application. Well, there are several sources with the help of which you can promote your application such as blogging about it, through social media, reaching out to influencers, etc.
9) Video Marketing
As the name suggests, Video marketing is simply marketing through videos. You have to promote your brand by preparing a video on it and using a different kind of mediums to let the video reach out to the audiences.
As more and more people view the video, your brand would reach out to a good number of people and soon you’d reach the desired target. That is the whole point of video marketing. It is quite effective as you get a chance to emotionally connect with your audience.
We have provided plenty of reasons for you to explore this field and be acquainted with various types of digital marketing jobs. As we said, it is an upcoming field of interest and would provide a good sum of salary if you become an expert in any marketing job of your choice.
The marketing channels, skills, and digital tools are evolving. The marketing industry is evolving and isn’t static, but if you are aware of the above 9 Marketing jobs, you would definitely find a place in today’s job scenario. You just have to choose one- the one that matches your skill set and what interests you. The road ahead is yours to walk on.
All the best for your future endeavors. Kudos!