Best Niches for Affiliate Marketing
Best Niches for Affiliate Marketing

Best Niches for Affiliate Marketing [11+][PROs & CONs]

What are the challenges you face as an affiliate marketer while starting up? I am sure your first decision was about affiliate marketing niche would yield maximum returns.

Though not rocket science, identifying your website’s best affiliate marketing niche requires smart thinking. Your entire efforts could go waste if you select the wrong niche.

After all, if you plan on monetizing your blog with affiliate marketing and starting an affiliate marketing blog or doing affiliate marketing on Youtube, you’ll need to churn out content for it in the long run continuously. Hence, it makes perfect sense to take your time to decide on the niche for your blog.

Need help researching the best affiliate marketing niche for you?
Check my affiliate marketing consulting service to book a one-to-one consulting call. We will research the niche, the industry, and the competitors, along with the available opportunities.

Seeing the trends from 2022, here’s a list of the 11 best affiliate marketing niches you should try.

#1. Personal Health

This is an evergreen niche, search for which is never going to decrease. People are becoming more health cautious daily and looking for products and programs to keep them fit.

Billions seek online medicines, health programs, health review websites, etc. This is true now more than ever due to the COVID 19 pandemic because people have become more aware of their health conditions.

This is a growing niche, with more and more affiliate marketers signing in for it each day. “This niche will experience more growth in 2021,” Unity Stoakes, Start-up Health co-founder, predicts. He also feels that this niche is everlasting and equally popular in demand as the Finance niche, where the demand continuously prevails.

Personal Health Niche PROs

  • There are many high-paying affiliate programs
  • It’s a recession-proof niche
  • It’s an evergreen niche

Personal Health Niche CONs

  • There is high competition.
  • The cost of the ads is high.
  • You should research the content well as it’s a YMYL niche.

The only problem with this niche is extreme competition because of its popularity. The best way to tackle this problem is to offer something different and unique to your visitors. Also, it would help if you focused on sub-niches. I predict Telemedicine will continue its growth starting in 2020.

#2. Weight Loss

Weight Loss Niche PROs

  • High-paying affiliate programs
  • It’s a recession-proof niche
  • It’s evergreen

Weight Loss Niche CONs

  • There is high competition.
  • The content should be well researched as it’s a YMYL niche.

This niche is always high in demand and will always be. As most countries have had lockdowns and work-from-home programs, many got some pounds during the pandemic, and they’re looking for solutions to get rid of them.

Who doesn’t search for weight loss products? I have searched for it many times, and I am sure you must have too. People are trying to get slim worldwide, and affiliate marketers can make a fortune. People are so tempted to get the perfect body that they spend money like water to purchase a few pills or lotions, which will magically cast off the fat.

With the summer rolling in, this is the best time to make a quick move and hop into this niche as people love beach bodies, and they can pay any amount to get that shape.

I know this niche is flooded with articles and products, but that doesn’t mean you are late for this trendy niche. It is one of the most lucrative niches which is available online. You have to provide valuable tips and information to the masses willing to reduce weight, and you can look forward to earning a lot simultaneously.

#3. Cryptocurrencies

Cryptocurrencies Niche PROs

  • Many high-paying affiliate programs.
  • There is a high demand for crypto services now.

Cryptocurrencies Niche CONs

  • There is high competition.
  • The content should be well researched as it’s a YMYL niche.
  • Some products turn to SCAMs, so do your research first.

Cryptocurrencies have been popular for quite some time already. With the recent announcements of PayPal, allowing cryptocurrencies and S&P to launch a cryptocurrency index in 2021 is more than evident that cryptocurrencies are here to stay and are taken seriously. The best part is the constant demand, which means you can keep this niche for a very long and keep earning plentiful out of it.

North America Cryptocurrency Market Projection
North America Cryptocurrency Market Projection

When you have a niche like this, which is always in demand, you only need to focus on the content. Give your time and best efforts, and be assured that you won’t waste it because even 10- 12 years later, people will read your content, and you will be generating revenue from that.

It sounds so unrealistic, but this is the truth of this unique niche. Just imagine the amount of content, link, and huge network you would develop after continuously working on a niche for so long. Your hard work will be rewarded, and you will undoubtedly make lots of money from the vast network you were able to build.

#4. Relationships

Relationships Niche PROs

  • It’s a recession-proof niche.
  • It’s an evergreen niche.
  • You don’t need high amounts to promote.

Relationships Niche CONs

  • There is high competition.
  • Lower payments, so you need a lot of traffic.

People fall in love and thus, land up into tiffs in relationships, separation or getting dumped, want their ex back, and need online tips to flirt or impress the opposite sex. The list is endless. This niche will exist till the time humans live, thus proving to be a highly beneficial one.

According to Toptal, online dating sites generated 2015 more than $3 billion in revenue in the U.S. and have grown by 25% by 2020. Around 15% of U.S. adults, or about 50 million Americans, say they have or continue to use websites or mobile dating apps in their pursuit of romance.

Many people are signing up for dating sites and apps; you must be creative enough to pull that traffic to your website. It’s a consistent income-generating niche, and websites based on this niche are getting server crashing traffic.

As in every crowded niche, I suggest you go for sub-niches. Find a soulmate for the elderly, etc.

#5. e-Sports

e-Sports Niche PROs

  • It’s new so you can grow easily and fast.
  • There is less competition.

e-Sports Niche CONs

  • It isn’t easy to monetize at the moment.

Esports, short for “electronic sports,” transforms online gaming into a spectator sport. The experience is similar to watching a professional sporting event, except that spectators watch video gamers compete against each other in a virtual environment instead of watching a physical event. This industry includes traditional sports-related games like NBA2K and FIFA and, more notably, games such as League of Legends, Counter-Strike, and Dota.

While esports may have once stood for a subset of sports culture, it has grown into a whole industry in its own right. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023, per Business Insider Intelligence estimates.

U.S. e-Sports market size, by revenue source, 2016-2027 (USD million)
U.S. e-Sports market size, by revenue source, 2016-2027 (USD million)

During the pandemic, we’ve seen a massive increase in e-sports viewership. That was mainly because most classic sports events were cancelled, and people stayed home. During the quarantine, most online betting companies introduced virtual sports and e-sports events to cover the lack of classic sports events.

Betting on virtual sports events
Betting on virtual sports events

#6. Gambling

Gambling Niche PROs

  • Many high-paying affiliate programs.
  • It’s a recession-proof niche.

Gambling Niche CONs

  • It’s a very competitive niche.
  • Some traffic sources prohibit gambling content.

Gambling is a billion-dollar industry, and the casino vertical is the same opportunity for affiliate marketers to earn some good fortune. If we refer to the American Gaming Association, the U.S. betting industry is valued at $261 billion alone, employing 1.8 million people in over 40 states.

Due to the pandemic, many real casinos closed their doors for players who turned to online casinos and poker sites. Also, gambling is a recession-proof business model because people need to relax from those ongoing business issues in the workplace.

Plenty of money can be made as a gambling industry affiliate marketer. The place is also very crowded, but you can earn good money if you go on sub-niches and look for innovative ways to advertise gambling offers. There is plenty of place for affiliates that think outside the box in the gambling affiliates’ world.

#7. Green Energy

Green Energy Niche PROs

  • Less competition.
  • It’s a trendy niche now.

Green Energy Niche CONs

  • Quite challenging to monetize.

People nowadays are getting educated and becoming more aware of the environment. And when we talk about green energy, the automobile industry is one of the best examples. Cars are getting a ‘hybrid’ status because of their massive potential to save the world.

The U.K. Government’s ambitious plan to cut carbon dioxide (CO2) emissions by 68 percent by 2030 will require 46 percent of the U.K.’s 35 million cars to be electric, according to the Climate Change Committee (CCC). In the following years, more countries will ban the sale of petrol vehicles.

The fact is people are purchasing these cars. The question is, how can one make plenteous money from this niche? Well, it’s straightforward. Suppose you are knowledgeable enough to enlighten people on how to save the environment and become environment friendly. In that case, you must create a website that markets and promotes video courses and eBooks guiding people on protecting our environment.

A significant advantage of choosing this niche over others is the high demand, and the competition here is about nil. So pick this niche, and you might get rich while doing an excellent job saving the world.

#8. Remote work equipment & home improvement

Remote Work Niche PROs

  • It’s trendy now.
  • It’s easier to create content and advertise it.

Remote Work Niche CONs

  • It’s a competitive niche.
  • The commissions are lower than in other niches.

Considering many people are spending more time at home, they want to create comfortable conditions for both working and living. The demand for office chairs, keyboards, headphones, and tools for renovations and decorations has increased rapidly over the last few months.

You can spot the highest converting niches in the “House Repair” search filter. It will enable you to take this exciting opportunity of the highest converting niches due to its popularity.

#9. Cybersecurity (VPN, Antivirus)

Cybersecurity Niche PROs

  • It’s trendy now.
  • It’s easier to create content and advertise it.

Cybersecurity Niche CONs

  • You need to create educational content, as most users are unaware of the need.
  • The commissions are lower than in other niches.

With most lives moved to online reality, the cybersecurity niche is hot right now, with antivirus and VPN software being the best sellers.

Due to the increase in online entertainment, and high internet usage, the demand for these utilities is snowballing. When you are confined to staying at home in a turbulent time, many new exciting opportunities arise for the affiliate marketing sector.

Also, in the coming recession, people will care more about their money, which can be easily stolen through a hacked laptop or a phone. You have an opportunity to make more income by educating users and showing them VPN and antivirus software.

#10. Finance

Finance Niche PROs

  • It’s trendy now.
  • There are many high-paying affiliate programs.

Finance Niche CONs

  • It’s a very competitive niche.
  • The content should be well researched as it’s a YMYL niche.
  • Some products turn to SCAMs, so do your research first.

The demand for financial offers, such as loans, credit, and insurance, has increased dramatically over the past few months. Notably, this niche may also be a suitable choice in the conditions of an unstable economy.

Keep in mind that, in every crisis, there is an exciting opportunity to make things better. People are looking for a safer solution during the coronavirus outbreak.

Now take advantage of this crisis to make an extra profit while staying home.

#11. Make Money Online

Make Money Online Niche PROs

  • It’s trendy now.
  • There are many high-paying affiliate programs.

Make Money Online Niche CONs

  • It’s a very competitive niche.
  • The content should be well researched as it’s a YMYL niche.
  • Some products turn to SCAMs, so do your research first.

No person in this world doesn’t want to make easy money. Considering this, you can select this need as a niche by telling people how to do it. There are hundreds of ways to earn easy money through the internet, including techniques, guides, and guides, suggesting ways to make money sitting at home.

Trust me, the search for such things are insane, making it a trendy choice among the 11 Hot Niches for Affiliate Marketing in 2021.

If you provide people with truthful information, teaching them the real deal, especially in the presence of scams and frauds, you will be attracting enormous traffic.

How to choose an affiliate marketing niche?

Building an audience and monetizing it with affiliate marketing is a long-term game; if your interest in a niche fades away after several months, you likely won’t see any revenue from your affiliate marketing venture.

Ask yourself this: Will I enjoy writing about this niche one year from now? Can I realistically write 100 blog posts for this niche without losing interest?

Suppose your answer is an affirmative, then good for you! If it’s not, it’s not the end of the world, as sheer passion alone doesn’t pay the bills.

Essentials of the best affiliate marketing niches

There are some indicators of a healthy market:

  • Lots of easy-to-find customers. You know what they read and what online places they frequent. You know where to place your ad.
  • Plenty of information includes search result pages, monthly searches (2000 a month is a good start), blogs specific to this topic, Facebook groups, related hashtags, and other signs of an online presence.
  • Competition. This is a good sign, contrary to what you may think. Every niche has already been discovered; it is doubtful that you will be the first one. But if no one is marketing in that niche, it may indicate that it cannot be profitable.
  • A stream of new affiliate marketing offers is appearing all the time. Make sure you have a choice and a new offer in store if the old one dies out.


The affiliate marketing niches mentioned above are selected based on the popularity and high returns for the affiliate marketers. They have been working great not only in terms of their effectiveness in attracting maximum traffic but keep doing it in the long run.

By now, we know that niches are identified based on what people search the most when they go online. If we focus on that, we can settle down on the one that is a favourite of the visitors and our interest.

Do not forget that selecting a niche is the foundation of how much money you will ultimately make through affiliate marketing. Hence, if you fail to choose a good one, all your efforts go in vain.

I hope that after going through the entire write-up, you will be able to determine which among these eleven options is now chosen to go ahead. So, get all geared up and start the unique experience of making easy money through affiliate marketing now!

Need help researching the best affiliate marketing niche for you?
Check my affiliate marketing consulting service to book a one-to-one consulting call. We will research the niche, the industry, and the competitors, along with the available opportunities.

About Daniel S.

Daniel is the founder of Competico SEO & CI agency and co-owner here at 2005 he helps online business owners to establish a presence online and win the digital race.


  1. Thanks for sharing this information on the blog

  2. Thanks Dany. Since I have started my own affiliate marketing blog focusing on software niche, got much ideas from this blog. Started exploring other articles too. Do you have any specific guides for Software related affiliate marketing guide?

    • Hello Aadiv,

      First of all congrats for your blog. I’ve check it a little bit and I see it’s in it’s inception. I will tell you upfront that with competitors like capterra and many other reviews websites in the software niche it will not be a walk in the park for you to get good rankings and make money out of it.

      Speaking about advice I recommend you going micro niche and review products that are in their inception and most importantly review software categories that are not main stream.So I would avoid this ones:

      Also you should get personal and build a community around your blog as those people will trust your reviews and build through your affiliate links rather than big review websites

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