Business

Digital marketing is an ever-changing field, and it is crucial to keep up with the trends. Ask any successful marketer, and they will start with stories about the importance of going with the tide. Video marketing strategies are also evolving and changing with each passing day. Video marketing, in general, …

Managing everything when it comes to SEO when dealing with an e-commerce site can be a very daunting activity. In order to lay a solid SEO foundation for various online retail SEO’s I’ve worked within before, I created this checklist to get an understanding of where the sites were at …

Love them or hate them, exit-intent pop-ups are here to stay. When designed and implemented correctly, popups are an extremely effective tool in extracting value from each and every visit. This is especially true in eCommerce, where many online retailers are pursuing market growth through paid channels like Google Ads and Facebook Ads. …

In her recent blog, Rachel Summers showed how easy it is to start a career as a freelancer, leaving the daily grind of the nine-to-five behind and striking out on your own. But working from home is not the effortless ideal that many people think it is. You have to …

Holidays are fast approaching, and many retailers are already on the countdown to Christmas. As a well-organized eCommerce business, you’ve already selected the merchandise that will be put on sale this holiday season, your shipping is sorted and your eCommerce site is prepared to handle the traffic surge. Great! Now, …

Customers may seem like the toddler who won’t eat their PB & J because you cut it into triangles instead of stars, but they literally make your business run. If you want to build a successful company, you have to get customers (both the pleasant and difficult ones) on your …

Confused between WooCommerce and Shopify? Wondering which one is better to create your online store with? If this sounds like you and you’re planning to start an online store, but not sure which platform to get started with, we’ve got you covered here.  WooCommerce vs. Shopify is a face-off between …

Business ideas are a dime a dozen. It seems that everyone you meet nowadays is a startup founder or is convinced they have the idea for the next Uber, Airbnb, Google or Apple. Talk to these small business owners again after a few months, and they’ll either tell you nothing …

No entrepreneur goes into business with the desire to fail.  Entrepreneurs are some of the most disciplined and hardest working people in the world.  Yet, some of the most talented and ambitious entrepreneurs fail intentionally. Huh? Daniel, are you nuts? Not at all. Don’t get me wrong..they are not aspiring …

Running an online store can be a highly rewarding experience – or a disaster. What are the most common mistakes people make? Read on to find out, avoid them, and accelerate your success. 1. Inadequate Content Marketing When launching an online store, content is not at the top of most …

Whether you run an existing community like a discussion forum or are taking tentative first steps into setting up an online forum around your brand, an important choice you need to make is between social networks like Facebook, Twiter or Linkedin or having a community you own and control. Let’s …

Every year there is so much hype around November — you guessed it: the biggest online spending/earning season of the year. Black Friday represents both an enormous opportunity and an enormous challenge for sellers and affiliates. It is a wonderful opportunity for you to test your skills and to make …

Dog lover? If you have a passion for man’s best friend and are looking for a career change, then you should seriously consider starting your own dog walking business. People will always require dog walkers because many people own or want to own a dog but struggle due to their …

We have all heard the statistics; more than 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 100 people who reach your checkout page, a little more than 30 actually make a purchase. The remaining 70? Poof! …