Business

The introduction of a new product or service to the market is no longer what it used to be. The market is saturated with products, promises and “innovations”, and customers have become more cynical. They are used to companies claiming to have reinvented the wheel and are wary of “big …

Raising a family and maintaining a successful career can be a difficult challenge, and it is even harder for an employee if they don’t feel supported by their workplace. Attempting to balance your workload, children and have a social life might seem impossible, but if employees have the right support …

Technology moves extremely quickly. It seems like there is a new innovation produced nearly every day. Technology has changed the way business is done and has enabled many people to reach goals and try new things that they’ve never done before. Here are three tech innovations which are not only …

Videos as part of an effective small business marketing are here to stay. Nowadays, audiences are anticipating to see more video content and in response, forward-thinking marketers are creating more videos to promote their products, build brand awareness and start conversations. In fact, audiences love videos so much that Cisco …

Digital marketing technologies and strategies are evolving at a dizzying pace. What worked last year may be obsolete the coming year. Anticipating trends and being ready will help digital marketers stay one step ahead in the game. So what are the trends that set the tone for 2018-19 and beyond …

Your two-year contract is finally up, and you wish to save some money by bringing your mobile phone into a carrier with lower prices. Regrettably, chances are that your phone is locked to your carrier, which stops you from jumping ship and using your phone on another network. Luckily, laws …

Every small business owner wants their work to succeed, but that can often feel like an insurmountable challenge, especially when nobody seems to know who you are. This is why marketing and branding are so important—but there’s no one-size-fits-all solution that will work for every business. Here are 5 useful …

Big Data, Data Science, and Data Analytics are no longer constrained by the world of technology. As we continue to move towards a data-driven world rapidly, these technologies have already started permeating every aspect of our lives, from businesses and healthcare to education and homes (smart homes). In fact, data …

The restaurant business is both highly competitive and deeply rewarding. If your restaurant is doing great, there is nothing quite as satisfying as seeing people come in and leave with full bellies and big smiles on their faces. If your restaurant is not doing well, the soul-crushing view of empty …

The smart digital marketer knows to use every channel available to them to shout about their business. Not only does creating more ‘in-roads’ to your business mean greater volumes of traffic (and therefore customers), it also means that you will be able to find those sources of leads that other …

One of the most difficult challenges faced by some of the tech startups nowadays has to go to mobile app discovery, hands-down. It has been projected that in the year 2017, around 270 billion apps have been downloaded. So, it isn’t difficult to state how these apps have lost their …

Being a SaaS business is no joke. SaaS stands for Software as a Service, and we all know how software impacts businesses in the twenty-first century. However, there is a lot to do if you want your SaaS business to provide the best kind of service possible. You may have …

Running a successful ecommerce business requires more than a great product and beautiful ecommerce website. It takes many moving parts working together in harmony, and sometimes even that isn’t enough. There are a variety of mistakes (some minor, others major) being made by e-commerce companies today, and each one hurts …

Millennials are an increasingly important and substantial segment of the employee population. Many of its members are assuming important leadership positions or represent the top talent in the market. All in all, they are a business force to be reckoned with. Recent studies have shed some light on what they …

Our lives revolve around data, and our ability to access it. The data could be the files on that multi-year project at work, or that giant folder full of pictures from your kid’s birthday parties and games. A large part of the problem is that technology and data have become …