Digital Marketing

Digital marketing is an ever-changing field, and it is crucial to keep up with the trends. Ask any successful marketer, and they will start with stories about the importance of going with the tide. Video marketing strategies are also evolving and changing with each passing day. Video marketing, in general, …

Marketing is difficult to get right for any business, but it is even more difficult for tech businesses. Tech customers are savvy and alert to the usual techniques that you use to reach audiences. Here are three essential tips that all tech businesses need in order to market their brand …

The importance of content marketing for eCommerce brands has been significantly growing. Content marketing is one of the most effective ways for retail brands to market themselves, namely because the customer chooses only to interact with the content that interests them, as opposed to traditional marketing. To illustrate: if you’ve never …

“A picture is worth a thousand words” is a common phrase with powerful meaning in our modern media-driven society. One misinterpreted picture posted to social media can end longtime friendships and cause heated arguments among strangers. Pictures are powerful, and that power can be used to enhance your website content. …

Are you one of those who is interested in building up a career that is fast-paced, ever-changing, and has full potential for advancement? Well, in that case, you can consider a career in digital marketing, even if you lack experience. Digital marketing is the perfect field that has so many …

Marketing constantly evolves. If you create any type of online content, you know how one Google algorithm update can really shake up your ranking on the SERPs (search engine results pages). To stay ahead of the game, you and the brands you work for (or represent) need to keep current …

Infographics have been here for long and are destined to be the best method of visual content marketing. During the last decade, they have been used immensely to explain concepts, present statistics, facts, information, tips, tricks, ideas, processes, comparison charts, etc. in the most creative, informative, and effective manner. They …

If you have used Facebook lately in the hopes of growing your business, you have probably noticed that it is very ‘pay-to-play’. Meaning your feed is becoming more and more flooded with sponsored posts, ridiculous viral videos, and an unending supply of wedding and baby photos from people you went …

Never before have businesses had so many opportunities and the ability to reach their audience as with social media. To be successful, you have to connect with your audience – this means that you have to get to know what makes them tick and deliver content they like. That content …

If you’ve got a website that’s only optimized for desktop, it’s time to relaunch it for the mobile-first experience. Stats show that more and more internet traffic is coming from mobile devices, which means the time to innovate or fail is now. Relaunching your website for the mobile revolution isn’t …

Most people go to Pinterest for their fashion, home décor, and recipe inspirations. However, what they don’t realize is that this platform is a massive sales and traffic source for businesses. Despite the relatively small population of approximately 150 million users, Pinterest justifies the saying; the best things sometimes are …

Are you planning to start your small business? Have you made plans for online marketing strategies? Do you keep on thinking that why online marketing is essential to your business? It is very simple; the success of any business entirely relies on the marketing strategy that is right. Marketing in …

Smirnov and the History of Vodka Here’s a true rags to riches tale. The story behind Smirnoff vodka’s founder continues to inspire millions of entrepreneurs around the world. From a tumultuous childhood in rural slavery to becoming one of the wealthiest men in Russia – fans credit his journey to …

Years ago, I heard the news that a computer had won a match against the world chess champion, Garry Kasparov. It got me thinking about how interesting, yet scary, it was to consider the ways that computers were getting better and better at performing various tasks that could previously only …