Digital Marketing

The importance of content marketing for eCommerce brands has been significantly growing. Content marketing is one of the most effective ways for retail brands to market themselves. The customer chooses only to interact with the content that interests them (like quizzes, for instance) instead of traditional marketing. To illustrate: if …

Through native advertising, you can offer visitors relevant content at the right times. Doing this you will be able to make nice profits by advertising the right CPA offers.  Gone are the days of seeking users out and forcing them to witness an ad that may or may not be …

This guide is intended to walk you through the path to start and grow your digital marketing agency. Would you mind reading it to learn how to grow from being a freelancer with no reputation to a full-fledged agency with full-time employees and a retainer-based client base? We understand that …

In the following native advertising guide, you will find out everything you need to know about Native Advertising, including what it is, how native ads look like, the best native advertising networks, and how to make it work for you by starting and managing campaigns. Through native advertising, you can …

During this pandemic and in the following financial crisis, every business needs all the help to see exponential growth. Marketing automation is one of the tools available to business owners that deliver growth. TLDR: This article will explain what marketing automation is, its benefits, how you can implement marketing automation …

Conversion rate optimization is one of today’s digital marketers’ primary concerns and affiliate marketing to convert maximum visitors into potential leads. According to a survey, 68.5% of companies give conversion rate optimization a higher priority than the previous year.  But why conversion rate optimization is so important for companies? Well, it …

If you have a business, you might be thinking about developing an app if you have not done so. A lot of people use smartphones and tablets. In fact, for over 3 years already, mobile devices traffic overtook desktop traffic. In 2013, mobile traffic was only 16,2% of total traffic, …

In digital marketing, you cannot put all of your eggs in one channel. Remember the frustration when Facebook reduced organic reach a few years ago? Instead, you need a balanced marketing mix to combines short term and long term marketing tactics. #1. Long Term vs. Short Term Marketing Mix In …

Trying to attract more website visitors with hopes that they turn into customers is one of the most challenging things for an online business. Looking at the current trends, it appears that social media and search engine optimization are dominating as the most popular marketing methods. It is understandable given …

Are you one of those who is interested in building up a career that is fast-paced, ever-changing, and has full potential for advancement? Well, in that case, you can consider a career in digital marketing, even if you lack experience. Digital marketing is the perfect field that has so many …

Globalization and broad access to the Internet changed the way we do business in the modern age. These two elements brought speedy communication (even when the participants are continents apart) and the possibility for almost anyone to extend in new markets all over the world. But there are other factors …

The only constant thing about marketing is CHANGE. Ironical as it may sound, marketing principles are always on toes, shedding skeletons and evolving to a better version. If the marketing predictions are right, 2020 is going to be a big year for B2B brands. If 2019 hasn’t been your year, …

Seven out of ten customers abandon their shopping carts before completing their purchases. That is a statistic that will strike fear into the heart of any eCommerce site owner. Fortunately, there are many ways to overcome this issue. In our fighting shopping cart abandonment ultimate guide on the topic, we …

When was the last time someone showed up at your door with a surprise? Something that unlike getting another cardboard package from you know who was a little treat for you with something special inside. It might have crept up on you, but 2020 is going to be the year …

Digital marketing is an ever-changing field, and it is crucial to keep up with the trends. Ask any successful marketer, and they will start with stories about the importance of going with the tide. Video marketing strategies are also evolving and changing with each passing day. Video marketing, in general, …