Digital Marketing

In the following native advertising guide, you will find out everything you need to know about Native Advertising, including what it is, how native ads look like, the best native advertising networks, and how to make it work for you by starting and managing campaigns. Through native advertising, you can …

This guide is intended to walk through the path to start and grow your digital marketing agency. Please read it to learn how to grow from being a freelancer with no reputation to a full-fledged agency with full-time employees and a retainer-based client base. We understand that not everyone will …

During this pandemic and in the following financial crisis, every business needs all the help to see exponential growth. Marketing automation is one of the tools available to business owners that deliver growth. This article will explain what marketing automation is, its benefits, how you can implement marketing automation into …

Conversion rate optimization is one of today’s digital marketers’ primary concerns and affiliate marketing to convert maximum visitors into potential leads. According to a survey, 68.5% of companies give conversion rate optimization a higher priority than the previous year.  But why conversion rate optimization is so important for companies? Well, it …

If you have a business, you might be thinking about developing an app, in case you have not done so. A lot of people use smartphones and tablets. In fact, for over 3 years already mobile devices traffic overtook desktop traffic. In 2013, mobile traffic was only 16,2% of total …

In digital marketing, you cannot put all of your eggs in one channel. Remember the frustration when Facebook reduced organic reach a few years ago? Instead, you need a balanced marketing mix to combines short term and long term marketing tactics. #1. Long Term vs. Short Term Marketing Mix In …

Trying to attract more website visitors with hopes that they turn into customers is one of the most challenging things for an online business. Looking at the current trends, it appears that social media and search engine optimization are dominating as the most popular marketing methods. It is understandable given …

If you want to have many visitors on your blog, there are several things that you need to take care of. One of those things is to add great content regularly. And when I say GREAT, I mean that type of content that people would love to read and share …

In this article, you will find out how to create great curated content. You may be in one of the following situations: A marketer has been trying to get her list article to go viral. A copywriter is trying to create an eye-catching non-clickbaity title for his new article on …

Are you one of those who is interested in building up a career that is fast-paced, ever-changing, and has full potential for advancement? Well, in that case, you can consider a career in digital marketing, even if you lack experience. Digital marketing is the perfect field that has so many …

The importance of content marketing for eCommerce brands has been significantly growing. Content marketing is one of the most effective ways for retail brands to market themselves, namely because the customer chooses only to interact with the content that interests them (like quizzes, for instance) instead of traditional marketing. To illustrate: …

Globalization and broad access to the Internet changed the way we do business in the modern age. These two elements brought speedy communication (even when the participants are continents apart) and the possibility for almost anyone to extend in new markets all over the world. But there are other factors …

The only constant thing about marketing is CHANGE. Ironical as it may sound, marketing principles are always on toes, shedding skeletons and evolving to a better version. If the marketing predictions are right, 2020 is going to be a big year for B2B brands. If 2019 hasn’t been your year, …

“Fantasy and historical novels are twins,” opines Martin. For the uninitiated, George R.R. Martin, an American novelist, and screenwriter is the celebrated author of Game of Thrones, an epic fantasy novel. The book has garnered sales from over 25 million copies. 1. What is Game of Thrones anyway? Published in …