Digital Marketing

Are you planning to start your small business? Have you made plans for online marketing strategies? Do you keep on thinking that why online marketing is essential to your business? It is very simple; the success of any business entirely relies on the marketing strategy that is right. Marketing in …

Smirnov and the History of Vodka Here’s a true rags to riches tale. The story behind Smirnoff vodka’s founder continues to inspire millions of entrepreneurs around the world. From a tumultuous childhood in rural slavery to becoming one of the wealthiest men in Russia – fans credit his journey to …

Years ago, I heard the news that a computer had won a match against the world chess champion, Garry Kasparov. It got me thinking about how interesting, yet scary, it was to consider the ways that computers were getting better and better at performing various tasks that could previously only …

Digital marketing trends evolve faster than the time it takes to refresh your web browser. Currently, several trends are quite popular and are expected to dominate the market throughout 2019. If you want to stay ahead of your game, you will need to take these digital marketing trends seriously and …

With practically everything turning towards a digital format, the number of e-commerce businesses has gone up substantially. Hence, today is the ideal time to get into the arena and make a name for yourself. E-commerce has completely revolutionized the way people shop, and it’s showing no signs of slowing down. …

Content marketing is the essence of digital marketing. It’s not wrong to say that high-quality content is the king. With passing time content has become the soul of marketing. The aim is to make your content interesting and effective to attract the audience online, generate traffic and gain sales. The …

If you want to have many visitors on your blog there are several things that you need to take care of. One of those things is to add great content regularly. That type of content that people would love to read and share with their friends or colleagues. However, there are …

Perhaps you’ve tried hard to personalize your marketing for years, though never managed to do it well without sounding insincere or robotic. With automation tools being around for a number of years to mimic personalization, how much success did you find using these? Just adding a prospect’s name in an …

Content is king. That’s the mantra anyway. You know you have to produce good quality content in the hopes of generating new sales. So you toil away for hours creating valuable content only to have it sit there on its lazy digital ass doing nothing. No new sales leads. No …

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable …

E-commerce has transformed the consumer behavior by providing virtually tailored experiences where the brands redefine the consumer relationships with social media. Just like any other industry, competition is part of the e-commerce business. It is also vital, to provide more significant benefit to the consumers. Digital competition is fierce and …

The introduction of a new product or service to the market is no longer what it used to be. The market is saturated with products, promises and “innovations”, and customers have become more cynical. They are used to companies claiming to have reinvented the wheel and are wary of “big …

Videos as part of an effective small business marketing are here to stay. Nowadays, audiences are anticipating to see more video content and in response, forward-thinking marketers are creating more videos to promote their products, build brand awareness and start conversations. In fact, audiences love videos so much that Cisco …

Digital marketing technologies and strategies are evolving at a dizzying pace. What worked last year may be obsolete the coming year. Anticipating trends and being ready will help digital marketers stay one step ahead in the game. So what are the trends that set the tone for 2018-19 and beyond …