According to a survey, 68.5% of companies are giving conversion rate optimization a higher priority than the previous year.
But, why conversion rate optimization is so important for companies?
Well, it is a lot better to boost your conversion than boost traffic.
The definition of conversion rate optimization is very simple – To make the website visitors take an action that you want them to take.
The conversion rate depends on the nature of the website.
The target is the same that is to make the visitor click on your call-to-action. Well, to make your job easier I have come up with some tips that would surely help you to substantially boost the conversion rate.
Here are 10 conversion rate optimization tips to boost your acquisition instantly
- 1. Information Summary in The First Fold
- 2. Use Loss Aversion (Urgency)
- 3. Show Your Authority (Bandwagon effect)
- 4. Mediated Experience
- 5. Optimize White Space (Easy Navigation)
- 6- Use the F-Shape Pattern
- 7. Know Your User’s Intent
- 8. Mention Delivery Estimation on Checkout
- 9. Add a Thumbnail Image in the Cart
- 10. Customized Retargeting
- Bonus: Mobile check of your webpage
- Wrapping up
1. Information Summary in The First Fold
Optimize the visitor’s decision making.
The user will not spend more than 3 seconds if he/she does not find the relevant information in the first fold.
If you want your visitors to make a quick decision on your website then you need to provide the maximum information in the first part of your content.
Like here in this business name generator, all the information is summarized in the first fold of the article.
Providing the information in the first fold actually helps in the decision-making process of your customer and gives an overall idea of your post in just a matter of seconds.
2. Use Loss Aversion (Urgency)
Loss aversion is a psychological theory that triggers the fear of losing something. In marketing, this technique is quite productive to generate leads.
The practice is a proven marketing strategy to optimize conversion rates.
The best way to leverage this technique is by adding an urgency to your CTA. Such as start a countdown that triggers the fear of losing.
Check out the Voox video ad that aced this practice to entice their customers to take instant action.
This strategy helps them to increase their view-through rate by up to 37% that is 23% more than average video ads as per eCommerce conversion rate.
3. Show Your Authority (Bandwagon effect)
If you have some email subscribers or social media followers then you must use them as bait in your CTA.
To make someone perform an action, you need to gain his or her trust first. A person only provides their information online when they are satisfied with the website’s authority.
Many factors count here such as website presentation and content. However, the best way to do that is by showing numbers in the CTA.
In Psychology, it is called the bandwagon effect – where you can entice the users by showing the number of people who have already come on board.
4. Mediated Experience
A good landing page works as a good salesperson, you need to understand human-computer psychology. Human emotion generates a positive response from a good landing page.
A rude landing page works as a rude salesperson. Human emotion generates from such interaction.
Consider the landing page as a face-to-face communication where the right sets of words is extremely crucial at the right time.
Effective copywriting and illustration is extremely important to make a successful call-to-action, use human images and gifs in CTAs to boost your customer rate.
Multiple studies have shown that an average attention span is only 6-8 seconds. It is very little time to convince a user to perform any action. To make the most use of this time you need to make the best use of your white space.
The website’s visitors need complete guidance; you need to treat them like a child to navigate him/her to follow the right action.
Use a clear and simple approach to make the user click on your CTA.
To highlight the CTA effectively, whitespace is the most crucial aspect to make navigation easier for the user. It helps your user to focus on your call-to-action easily.
Just look at this Bestvpn.co’s article, where they use white space perfectly and place their CTA in striking green contrast for easy navigation for the user to perform an action.
The bright CTA colour in the white background would easily grab the user’s attention.
6- Use the F-Shape Pattern
According to Eyetracking Research, the majority of internet users scan the web pages and mobile screens in the pattern of ‘F’ letter.
All the other elements are equally essential for conversion, but if your mix it up with the perfect layout (F-pattern) then all your conversion rate optimization strategies will fall in the right place.
This F-shape layout will help you to strategize the flow of your viewers and make them focus on your CTA. If you successfully make a flow that you want the viewers to follow, then it would not be hard for you to convert them.
7. Know Your User’s Intent
According to Google Study, 51% of smartphone users have bought from a different company than the one they initially intended because they found useful information from a competitor.
That is all about intent of the user. You need to understand why the user is on your website, whether they product information, suggestion or actually coming for buying.
You need to drive the customer to your desired action, offer what you visitors is expecting not what you want to sell.
Like here on this website describes the benefits of posture corrector. In the post, they recommend a posture corrector and drive the customer to its review.
In the first part of their review, they offer discounted prices of the recommended corrector posture. That’s how you need to drive the user by knowing his/her intent.
Understand the intent of your customer and make him go through your website to create a sales funnel.
Tips to Optimize Your Abandon Cart Conversion Rate
8. Mention Delivery Estimation on Checkout
According to Bayard, 21% of online US shoppers abandon their carts because they could not see the total estimated shipping cost of the order.
This study clearly suggests that the majority of the audience wants a clear answer to the shipping time and cost.
So, you must mention the shipping estimated time and cost of different shipping options.
9. Add a Thumbnail Image in the Cart
When a customer sees a thumbnail of the items he/she has added to the shopping cart, it gives an overview of the items added to the cart.
If a customer adds in a blue phone case in the cart the thumbnail in the shopping cart would display the item in the same texture. This practice makes the items in the cart more tangible for the customer.
10. Customized Retargeting
Email campaigns and Facebook ads are one of the best options to retarget the audience who has abandoned their carts on your websites. Make a custom audience and target those people who have not completed the checkout action.
Offer some discounts and bonuses in retargeting to entice them to complete the checkout process.
Go Daddy retargeting approach is worth mentioning here, when I tried to buy a domain name for my personal name and abandoned the cart, that’s the retargeting email I received from GoDaddy.
It was so customized, subtle, and effective that I ended up buying a domain name right away. Retargeting works amazingly well if you use the right ad copy.
Bonus: Mobile check of your webpage
An average visitor leaves the website if it takes more than three seconds to load. So, you’d better check how long your website is taking in loading.
In 2019, the mobile phone user penetration is 63.4%, which is expected to grow in the coming years.
Google offers its free tool Page Speed Insights to check the webpage speed on mobile and desktop. Analyze your page and minimize the errors to speed up the load time of your page.
I hope you would learn something new today. Now, you only need to keep these 10 CRO hacks in mind whenever you are making a conversion rate optimization strategy.
It is up to you to try it one by one or all at once but make sure to share your experience in the comments so others can take inspiration.
Further readings about Conversion Rate Optimization:
Questions? Write them in the comments below and I would gladly answer them.