This is the last part of our 3-parts guide, where we show you how to start and grow an affiliate marketing website that can make you a decent income, and you can sell it for more than $100K.
- In the first part, How to Start an Affiliate Marketing Website and Grow it to $100K, we discussed affiliate marketing, how to make it work for you, how to research a lucrative niche, how to identify the right keywords and content you want to read, and how to create a buyer persona so you will know how to address your content to maximize your earnings.
- In this second part, How to Create an Affiliate Marketing Website and Write Awesome Content, we will set up the website, add content, design necessary pages, connect social media profiles, and more. This is where all the research we have already done will materialize into action.
- The third part is where I show you how to optimize your blog to rank well in search engines and look for other ways to bring traffic. I recommend reading this part if you own an affiliate marketing blog and want more visitors.
Table of Contents
How to Optimize Your Content For Google
Once you have learned how to create helpful, informative affiliate marketing reviews and articles for your blog or have found outside help to do so for you. You must know how to rank your posts on Google and other search engines like Bing.
Search engine optimization is a complex process that includes all sorts of steps, from making your content relevant to the topic, using keywords, meta descriptions, and tags to ensuring your site is well-linked within and has links leading back to it from the outside.
Here is a video guide by Brian Dean. Watch it to learn how to do keyword research and create epic content around the keywords you found. Then, you will learn how to optimize this content for users and search engines to get massive traffic.
1 Blog posts ONsite SEO
Other aspects of search engine optimization, such as internal linking and meta-description creation, will also be critical. Google looks for websites that are well-made, easy to navigate, and contain lots of informative content.
This is why you should include meta descriptions, meta tags, and internal links leading to other pages within your website in every post you make.
If you use WordPress for your websites or blogs, I recommend installing a handy plugin called SEOPress [SEOPress discount]. This plugin will help you optimize your posts/pages for the keywords you won’t rank for. The free version should be enough; you should buy the premium version only when you have money, or the site is already making money.
2 Implement Schema.org
The structured data can include information about a web page, e.g., author, title, description, rating, ingredients, cooking time, video length, etc. At its discretion, Google can use this data to add more value to the search results. Here is an example showing how Google used structured data embedded in a web page to highlight review data:
Rich snippets like this are created by Google using structured data embedded into the web page.
Further readings on how to optimize your content for Google:
3. Earn niche-related, high-quality backlinks
Your reviews will not rank without backlinks, and you will not get traffic from SEO, which means no affiliate commissions for you.
Here on Monetize.info, we’ve written numerous guides on how to get backlinks, so that I will post them here:
How to get backlinks to your affiliate websites:
Watch the following tutorial from Brian Dean to learn nine strategies that will help you create quality backlinks.
If you want to scale your business and outsource your link-building efforts, I recommend checking the top 15 best link-building services.
You don’t need a massive advertising budget to raise your blog’s traffic to upwards of 10,000 views a month and get recognized within your niche.
How can you entice even more people to your page?
Start a YouTube channel.
Do you know the second most popular search engine after Google? I’m asking you this when we talk about YouTube. The answer is obvious :).
Over 2 billion people use YouTube. That’s about 1/3rd of the Internet. By 2021, video traffic will make up 82% of all traffic. Video is the future of the Internet.
It would be best to leverage YouTube’s massive audience by repurposing your informational content (guides, tutorials) and selling content (product reviews) for YouTube.
I’ve created a complete guide on monetizing your YouTube channel through affiliate marketing.
Related: How to Monetize Your YouTube Channel Through Affiliate Marketing [Complete Guide]ÂPlease read it to find out what content works best for YouTube, integrate affiliate programs naturally into videos, what legal disclaimers you should add, how to do keyword research, create informational videos, and rank them.
Facebook, Twitter, Instagram, or Pinterest are the right places to start. Don’t limit your marketing to asking your friends and family to like your blog. Facebook ads are inexpensive and can target ideal readers or groups. Follow other bloggers in your niche on Twitter.
You may get a follow-up; even if not, they could have interesting things to say. It’s advice that bears repeating: joining the conversation in your community is one of the best ways to let people know you exist.
Create an email sequence.
Remember that your subscribers are far more critical than your Twitter followers or your Facebook likes. That is your core group of readers who will hear from you directly.
When you create a post or send out an email blast, the people who will most likely spend their money on your products and the group you can count on for views of your most recent posts. Especially when you’re first starting, growing your subscriber list should be one of your top priorities.
Successful affiliate marketers make most of their affiliate sales from their email lists. Whether you know it or not, email gives you the highest ROI.
The Email Types Involved In an Email Sequence
- A welcome email (where you can talk about who you are and what people can expect from you besides welcoming them)
- Several email newsletters (mostly informative emails about the products you want to promote)
- Intro product email (where you can introduce your target product)
- Offering a freebie (or a free resource around the product you’re going to promote)
- Few more emails (which are primarily informative)
- Sales emails (this is where you sell the product)
Outreach to people from your niche.
I’ve had great success promoting my blog by reaching out to members in my niche. Create a list of active people and email them. Send a friendly message explaining your blog and plans, and invite them to sign up and become enthusiastic readers.
Check our Expert Roundup Creation Guide article if you need help reaching people from your niche.
Use native and paid advertising.
The days of embedding ugly, in-your-face banners across your website’s header are over. It doesn’t take blaring advertisements to convert customers. Native ads, or those that resemble your website’s color, layout, and theme, are among the marketing trends to watch in 2021.
We’ve just written a complete native advertising guide. Please read it to find out what native advertising is, how you can benefit the most from native ads, what native ad networks you should use, and how to start and manage a campaign.
Advertisers spend 77% of all mobile display ad dollars on native placements. Integrating your advertising into a high-quality web design will offer more conversions, as native ads result in two times more visual focus than banner ads.
Organize contests and offer incentives.
I’ve often used blog contests and giveaways to get more traffic, and I consider them powerful techniques. You can offer money, Amazon gift cards, USB sticks, t-shirts, books, or other things that people from your niche find interesting for prizes.
You may also offer incentives for members to sign up for your newsletter. It may be digital products like booklets and reports, or you may offer them cash. However, I don’t recommend offering them money because most members will not be active after getting their prizes or are not interested in your niche, so they do not contribute to the affiliate marketing blog.
Conclusions on how to grow your affiliate website
Now, you have everything you need to create an affiliate marketing blog. I’ve detailed every step along the way. Check out the sequence of this article to learn how to monetize your blog.
- Do you look for multiple methods besides affiliate marketing to monetize your blog? Check out the sequence of this article to learn how to monetize your blog.
- Dont have a website? Check How to Grow Your Affiliate Marketing Website & Make More Money, where I show you how to optimize your blog to rank well in search engines and find other ways to bring traffic.
- Don’t know what affiliate marketing is, how to make it work for you, how to research a lucrative niche, or how to identify the keywords and content you want to read? Or how to create a buyer persona so you will know how to address your content? Check the first part of this guide:Â How to Start an Affiliate Marketing Website and Grow it to $100K.
Suppose you need help with any of the following steps of this guide. Feel free to ask questions in the comments, and I will answer them ASAP. Or contact us. Also, you should sign up for one of our recommended affiliate marketing forums.
Great insights on growing an affiliate website. I’ve implemented some of these tips and seen positive results!