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Glossary

Online Business Glossary will allow you to get to know an array of different definitions that will help you speak the industry’s language! Check this big list 200 marketing terms that every online money maker needs!

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301 Redirect: The 301 redirection is used in moving a page permanently through permanent URL redirection from one URL to another URL. A 301 redirect basically means that the page has moved to a new location. So when the original URL is input in the browser or clicked on from an external location, the second page it was redirected to through the 301 opens instead of the original page.

302 Redirect: The 302 redirect is a temporary redirection of one webpage to another, so it’s used when the desired move of the page is only for some time till the final page move is being decided upon. It redirects users when they click on a link to another page instead for some time until the final destination is decided.

404 Error: A 404 is an error code and is also known as a ‘not found error’ and occurs when a web page is not found. It is an error that is displayed when a user tries to open a webpage that no longer exists.

A

A/B Testing: Also known as ‘split testing’ involves performing two tests and comparing the results to see which option performed better and which to go with. The tests can be done by comparing two landing pages, two headings, two different titles, different content bodies, emails subject lines etc.

Above the fold: When a web page has finally loaded, the “above the fold” part is that which is visible.

Ad network: A company that connects advertisers to publishers (owners of websites). Media Buyers can purchase its inventory. There are several pricing models available, and you bid for impressions, clicks or views. Why use ad networks? To reach a lot of websites while at the same time being able to optimize your traffic.

AdSense – The part of Google’s AdWords CPC advertising model that pays publishers (affiliates) for displaying ads. Payment is determined based on the number of clicks made and the amount of the advertiser’s bid.

Advertiser: An advertiser is the owner of an offer/product. They pay affiliates for every conversion. When an ad network speaks about “Advertisers”, they refer to people who buy traffic there.

Affiliate Marketing Forum – An online community where users can get access to information on various topics related to the affiliate marketing industry. Example: Top Gold Forum Affiliate Marketing.

Affiliate network – A third party who provides affiliate program management to a merchant. Affiliate networks provide the technology for tracking affiliate efforts, ensure that sales are properly tracked, commissions are paid to affiliates, handle reporting for both the merchant and individual affiliates and help expose the merchant to potential affiliates for their products and services.

Affiliate Program – An arrangement through which the advertiser pays a fee to an affiliate for the action of generating clicks, sales or leads from links located on that affiliate’s website. These can also be known as the partner, associate, revenue sharing or referral programs.

Alias: An online persona created for outreach purposes, especially for link building. This is done to either hide ones identity for professional or personal reasons or to communicate and fit in better with audiences or prospective linkers.

API – Application Programming Interface. It’s an interface that lets users access Majestic data for the purpose of application development as well as automated searches.

Authority: Authority metrics such as domain authority, page authority etc measure how likely a site or a page is to rank in search engines.

B

Backlink: Backlinks are incoming links to your site from external sites pointing to your site.

Backlink Profile: A sites backlink profile is the portfolio of all links that are currently linking to it from external sites. Some factors to study in a backlink profile are number, quality, and relevancy of links.

Black Hat SEO: All activities that violate search engine guidelines by partaking aggressive techniques that concentrate more on ranking in the SERPs rather than providing value to the reader.

Bounce Rate: The percentage of one page only visits to your site by users where users click out of the site after viewing only one page.

Brand Mentions: Mentions of your brand online on external sites. These may be ‘unlinked brand mentions’ in some cases where your brand is mentioned but a link back to your site is not provided which leads to a link building opportunity.

Broad Match: Partial matches of your main keywords as anchor text. Involves using different variations of your main anchor text by either partially using words from your main keyphrases or combining the main keyword with other words to create partial match anchor text i.e. broad match anchor text.

Broken Link: A link to a 404 page i.e. to a page with a ‘not found’ error due to the page being removed or never existing in the first place (incorrect URL).

Broken Link Building: Involves using a tool to scale finding outgoing broken links from sites in your niche and emailing the webmaster to let them know the existence of such a broken link and requesting them to replace the link with a link to your site instead.

Business-to-Business (B2B) Advertising – A marketing strategy that involves the transaction of goods and services among two businesses rather than a business and a customer.

C

ccTLD: Country-specific TLDs (top-level domains) such as .ca, .co.uk, .in, .au etc.

Charge back – A product returned or a sale that falls through. Due to the fact that the sale failed to materialize, the advertiser will actually deduct the amount you were previously given as a commission for that specific sale from your affiliate marketing commissions.

Citation: An online reference and display of your company name, address and phone number (NAP) in that particular order. Similar to link building, citations should be placed across various external sites for improving local rankings.

Citation Flow: A site metric between 0 to 100 indicating how powerful a URL may be based on the number and quality of links pointing to it.

Click Bait: Clickbait is content whose main purpose is to encourage and increase clicks on it by users through catchy headlines. These headlines may be clever and catchy but may also be negatively viewed if they’re misleading, fake or distracting.

Click Fraud – The practice of artificially generating traffic to an advertiser’s site. This can be done manually or through the use of automated clicking programs (called hitbots). This results in advertisers paying for traffic that has no potential for revenue generation while the scammer receives a percentage of the PPC fees paid out by the advertiser.

Click-Through Rate – The Click-Through Rate measures the percentage of clicks compared to the impressions. If you’re using banners, it’s very important to check your CTR performance since it’s one of the most important indicators, allowing you to make decisions. Normally, a high CTR means that more people are clicking your banners.

CMS: Content management systems are frameworks that design and develop the content of a site. They’re used to publish, edit and display a site’s content.

Competitor Analysis: An analysis of your competitors SEO efforts by using SEO tools to check keywords they’re using, keywords they’re ranking for, plugins they’re using, their site structure, an analysis of their incoming backlinks and link building tactics etc.

Content Calendar: A content plan including which topics will be covered and go live on a site and on which days with the topics being based on keyword research.

Content Curation: A content curator is involved with the research, organization, writing, and publishing of content online.

Content Farm: Websites that contain a large amount of low-quality content published with the aim of ranking.

Content Gaps: Topics in your niche that are not covered enough or at all and that are great opportunities to address and fill the void.

Content Syndication: Involves posting your content onto third-party sites for more exposure.

Contextual Link: A link found in a body of content surrounded by text instead of just a stand-alone link.

Conversion: When a site visitor converts into a sale or takes a desired action such as completing a download or filling a form.

Conversion Rate: The rate at which site visitors convert into sales or take a desired action.

Conversion Rate Optimization: Optimizing i.e. bettering or improving the conversion rate.CTA: Stands for call to action and is an instruction to site visitors based on the desired action a webmaster wants them to take such as completing a sale, downloading a piece of content, filling a form etc.

CPA (Cost per Acquisition) – Action, sale (CPS), lead (CPL) or conversion. The CPA model is directly related to subscription services. Publishers get paid when someone acquires a product or service.

CPC (Cost per Click) – You pay per each click on the banner/creative. Sometimes, affiliates can refer to “clicks” as re-directions.

CPL (Cost per Lead) –  A lead occurs when someone fills a form in which contact details are provided to the offer’s owner. The user does not pay for the lead. This model is usually associated with dating and sweepstakes offers, where the lead is used to send info about other products.

CPM (Cost per One Thousand Impressions) – This means you’re setting the price you wanna pay for a thousand impressions of your banner/popunder for the users to view.

CPS (Cost per Sale) – A sale is confirmed when a purchase is made. Transactions are normally processed by credit cards. This model is commonly associated with both dating and sweepstakes offers.

CPV (Cost per View) –  You pay every time your ad is displayed. If you know your revenue, you can then calculate your earnings per each visit (EPV.)

Creative – A creative is a promo tool advertisers use to get users to actually click-through and take action. Examples of creatives: towers, text links, badges, banners, pop-ups, email copy, etc. Synonym of “banner.”

D

Direct Traffic: Traffic from visitors that reach your site directly without a source or referral but instead by typing your site address into the address bar.

Disallow: A command that can be inserted in the robotots.txt file of a site to disallow i.e. hide pages from search engines to prevent them from being indexed and ranked.

Disavow: Disavowing links is a process using the Google disavow tool that allows publishers to tell Google which incoming links to their site they don’t want to be associated with their site and be considered while looking at the sites backlink profile.

DNS: An Internet system that translates a domain name into an IP address.

Do-follow: A link with a do-follow status passes link juice and is visible to search engines. Also, see no-follow.

Domain: A name for a website that makes it easy to access by acting like an address that can be entered into the browser to access a site.

Domain Authority: A site authority metric from 0 to 100 that measures the power of a domain and how likely it is to rank in search engines.

Double opt-in – This term means the subscriber has confirmed the subscription. The user confirms they agree to subscribe to the service. Then, they’ve got to confirm again. Ad -> 1st Confirmation -> 2nd Confirmation -> the user is subscribed.

Duplicate Content: Content that has already been published on the web. This may be content a site owner owns but just publishes to a few different pages or content that a second person steals from a site to post it onto their own.

Dwell Time: The time a visitor spends on your site before returning to the search results page.

E

Earned Link: A link that is not built and one that is earned without any effort when a site naturally links to another site without requesting a link.

Editorial Link: A contextual link i.e. a link found in a body of content surrounded by text instead of just a stand-alone link.

Entry Page: The first page of your site that a visitor sees when they open your site i.e. the page the visitors enter your site from.

EPC (Earnings per Click) –  EPC shows you the revenue you get for each 100 clicks. It’s the average amount of cash you can earn per every 100 clicks on your affiliate link. How to calculate the EPC? Take the amount generated in revenue from an affiliate link, divide it by the total number of clicks on that link, and multiply the value by 100.

Evergreen Content: Content that is not seasonal and that will always be searched for.

Exact Match Domain: A domain containing an exact match of the main keyword or keyphrase a site wants to rank for.

Exact Match Anchor Text: Anchor text containing an exact match of the main keyword or keyphrase a site wants to rank for.

Exit Page: The page a user last visits on your site i.e. the page from which the user exits your site.

Exit Rate: The rate of visitors that exit out of your website from a page beyond the home-page in a session.

Expired Domain: A domain that was not renewed for hosting and has now expired and is available for purchase.

F

First click –  In affiliate marketing, first click is often used to describe an affiliate program where the first affiliate to get a user to click a link and make a purchase within the limits of the cookie expiration is the one to be credited with the sale, even if the user landed on another affiliate’s website and actually converted after clicking on a link from the second site.

Forums – Discussion boards across the web for various topics and niches.Example: Top Gold Forum, WorldHostingForum

G

Gateway Page: Standalone pages that are highly optimized for a keyword and are built with the aim of ranking fast for that keyword. These are often low in quality and sometimes even computer generated.

Google Analytics: An analytics software by Google that provides a large amount of data related to your sites such as visitors, page views, location of users, devices users used to access your site and much more.

Google Bowling: Manipulating external factors to penalize and de-rank your competitor sites.

Google Search Console: A software by Google to keep a check on the overall health of your site and detect any errors or penalties.

Guest Posting: Posting content written by you on external blogs to gain exposure for your site by appearing in front of other sites audiences by writing for them.

H

H1 Tag: The header 1 tag on a webpage used for the first heading of the page.

Heading Tag: Tags used any of a webpages headings from H1 to H5.

Heatmap: A software that shows what users want when they visit your website, what they’re looking at and their behavior and navigation pattern. Example: CrazyEggHotJar.

Hyperlink – This is a highlighted word or picture in a doc/web page which you’re able to click on to get to another place in either the same or a different doc/web page.

Hit – A single request from a unique item on a web server. Imagine you were to load a page with 3 graphics – that would actually count as 4 ‘hits’, one for the page plus one for each of the graphics.

HTML – This acronym stands for Hyper Text Markup Language. This language is normally used to structure multimedia and text documents, usually online. It’s also utilized to set up hypertext links among documents on either different pages or the same page.

HTML Sitemap: A sitemap created for users to allow them to navigate your site better. Example: Monetize HTML sitemap. Also, see XML sitemap.

I

Impression: A page impression is generated each time a page on a site is viewed.

Inbound Link: An external link i.e. an incoming link from an external site pointing to your site.

Incentivized Affiliates – This is where website traffic is bequeathed with incentives to complete a set action that ultimately results in the affiliate earning a commission. The incentives can vary. In fact, it could be a prize, discounts, money or even free subscriptions.

Index: A search engines database that contains a compilation of all information gathered when crawling websites.

Indie Program – Independent Affiliate Program. It’s all about an advertiser who runs his own affiliate program using affiliate software instead of a regular affiliate network.

Interlinking: Linking from your site to other pages on your site i.e. internal links.

K

Keyword: The search terms users insert in search engines to find what they’re looking for.

Keyword Cannibalization: Occurs when the same keyword is used in and targeted by multiple pages on a site.

Keyword Density: The percentage of a keyword being present in a post. Can be calculated by: (number of times keyword is present in the article/total number of words in the article) x 100

Keyword Funnel: Keyword funnels track the relationship between and categorize different sets of keywords.

Keyword Proximity: The distance between a search-phrases words to each other in the case they’re not written in the same order and exactly like the search phrase.

Keyword Research: Research conducted to find relevant high traffic keywords to target on a site.

Keyword Stuffing: Spammy over-usage of keywords on a web page.

L

Landing Page: The page users land on when users click on a search engine result.

Lifetime Value – The amount of money a given customer will actually spend in a particular company during their lifetime.

Link Acquisition: The process of acquiring backlinks to your site either by building or earning links.

Link Bait: High-quality link-worthy content that is created with the aim of earning backlinks.

Link Building: Process of building external links pointing to your site either manually by link submission through account creation or by requesting external site owners to do so.

Link Churn: The rate at which links on a webpage are changed over time either by removal or replacement.

Link Decay: When your backlinks either lose value over time or decrease in number.

Link Density: Refers to the number of links on a page whether outgoing or incoming. A page with many outgoing links will have a high link density and vice versa.

Link Earning: Earning links naturally without any effort instead of building them i.e. when a site naturally links to another site without requesting a link.

Link Equity: The influence incoming links have on a page’s ability to rank.

Link Exchange: Exchange of links between two parties where both link to each other and gain reciprocal links.

Link Farm: A set of web pages or websites created to link to a particular page with the aim of ranking that page.

Link Juice: The ‘power’ or ‘authority’ passed when a site links to another site.

Link Popularity: Number of backlinks that point to a site.

Link Profile: The portfolio of all incoming links to a website. Factors like amount of links, quality, relevancy, follow status’ etc make up a link profile.

Link Pyramid: A tiered link building approach where a set of tier 1 or ‘base links’ point to the main site, a set of tier 2 or middle links point to the tier 1 links and a set of tier 3 links which are usually low in quality but high in number, point to the tier 2 links.

Link Velocity: Rate at which a site acquires backlinks.

Link Wheel: A group of sites that link to each other in a strategic manner. For example, in the case of 6 sites, namely. A, B, C, D, E and F. With A being the main site, then B links to C, C links to D, D links to E, E links to F, F links to B and B links to A, thereby completing the wheel.

Local Search: Allows users to search for geographic specific searches and get back results based on their location and the use of location modifiers used in their search query.

Local SEO: SEO practices that aim to rank a site in local search based on the location the search is made in and for local queries.

Localization: The translation of a webpage for a different culture or language.

Longtail: Longer and more descriptive keyphrases that search for something specific and more detailed.

LSI Keyword – Latent Semantic Indexing keywords are those which are semantically related to your primordial keyword. For example, synonyms/acronyms.

M

Manual penalty – The negative impact to a websites ranks based on an algorithm released by Google or as a result of a manual review.

Meta description is one of the most important meta tags because in it you write your description of the page, search engines pick it and show it in search results for visitors to see. This is why you need to write meaningful meta descriptions with keywords with them but without stuffing them.

Metric: Scores such as domain authority, page authority etc that define an overall site, a domains or pages power and ability to rank well.

Mini Site: A site with a keyword rich domain linking to the main site and created to rank in search engines along with the mini-site in order to capture multiple top spots in the SERPs.

Money site: – Your main site which links are built to and all SEO efforts are done for.

Monetization means making an asset profitable. This term has become quite popular in recent years and often refers to digital assets. Such content can include software, digital media, or files. Since so much online content is free, monetization strategies have become a crucial part of every content creator’s strategy. Common methods include charging for an end product or using advertising and affiliate marketing to generate revenue for free services or products.

N

Naked link: A link that is just a URL without any anchor text.

NAP: Name, address and phone number of a website which makes up its citation.

NAP Consistency: Ensuring all NAP references on the web for your business are exactly the same information in the same format.

Natural Link: A link naturally earned and not built.

Niche: A specific topic or category.

Niche Marketing – The process of targeting advertisements to a specific market segment.

No-follow: Links that don’t have a do-follow status. They don’t pass link juice and aren’t visible to search engines.

O

Off-Page SEO: SEO efforts taking place off the main site and through external sites.

Offer – An offer is any type of advertising content produced by advertisers (offer owners) and promoted by publishers (traffic owners). Typically, offers can only be found in affiliate networks. Only a handful of advertisers make them directly available to affiliates.

On-Page SEO: SEO efforts taking place on the main site itself.

One Way Link: A link that a site points to another site without the second site pointing a link back to the original site.

Organic Link: A link that is naturally earned and not built.

Organic Search Results: Unpaid search results where sites rank in search engines as a result of SEO efforts instead of payment through ads.

Organic SEO: Process of ranking a site in search engines organically without purchasing search engine ads.

Organic Traffic: All traffic coming from clicks on pages ranking in search engines organically.

ORM: Online reputation management which involves having a good clean online image where only positive pages show up while searching for a person, company or brands name.

Outbound Link: Links on your site pointing to external sites.

P

Page Title: Contains the title of the webpage that explains what the webpage is about. It should be optimized and contain keywords.

Pageviews: When a user visits a page on a website it is counted as a pageview.

Paid Link: A sponsored link that is built after payment to the site owner.

PBN: Private blog network. Creating a set of sites solely to link to your main site.

Penalty: The negative impact on a site’s rankings due to an update in Google’s ranking algorithm.

Persona: In terms of link building, a persona is an online alias created for outreach purposes, especially for link building. This is done to either hide ones identity for professional or personal reasons or to communicate and fit in better with audiences or prospective linkers.

Payment Threshold – The amount of paid commissions you’ve gotta have before being able to withdraw funds gathered with affiliate marketing.

Postback URL – URL used on the offer that allows you to be notified — where you buy the traffic — that a given action has happened, such as a conversion, for instance. Also called Server-to-Server or S2S.

PPC (Pay-per-Click)  – A payment model where an advertiser pays only when the ad’s actually clicked on.

PPL (Pay per Lead) – In this type of model , affiliates get paid a fee every time a lead is generated. A lead could be a filled-out form or whatever else the advertiser has specifically identified as a possible lead.

PPS (Pay per Sale) –  The affiliate gets a commission once a sale is registered.

Q

Query: A search query i.e. the keyword or keyphrase entered in a search engine.

Quotation Mark Modifier: A search operator used in conducting Boolean searches to search for an exact word or words in content based on the format placed within the quotation marks.

R

Rank: The position a webpage has for a keyword search in the SERPs.

Reciprocal Links: Two-way links where both sites link to each other.

Redirect: Moving one URL to another i.e. having a different URL open instead of the one originally entered in the browser.

Referring URL – The Uniform Resource Locator (URL) a given user came from to reach your website.

Referral Traffic: Traffic to your site from mentions of your site on external websites.

Relative Link: A link that works within a document to point to parts in the document and doesn’t require use of the full URL but only the part after .com. Relative links don’t work outside of the document they’re intended for.

Reputation Management: Online reputation management which involves having a good clean online image where only positive pages show up while searching for a person, company or brands name.

Resource Page: Web pages that contain a list of related resource pages on a particular topic. Example: Monetize.info Resources Page

Return on Investment (ROI) – Amount derived by actually subtracting your net revenue from the total amount of costs. This is a calculation used to ascertain the profitability of a PPC campaign.

Rich Snippets: The extra text that shows up in search results under a sites meta description for more details. These are links to important pages on the site such as the about page, services page, contact page etc.

Robots.txt: A file uploaded to a site that informs search crawlers which web pages to not crawl on the site and not include in search results.

Roundup: A roundup article involves reaching out to experts for their opinions on a topic or question and compiling it all into an article. Example: 50 SEO Experts Roundup

RTB (Real-time bidding) – It’s a method where bids are made for each and every impression in real-time auctions that occur while a web page is loading (unlike static bidding, where the bid is produced in groups of up to several thousand impressions).

S

Schema Markup: A type of data that makes it easier for search engines to browse, sort through and interpret the information in your site and provide the most relevant search results to users.

Search engine – A search engine is a software application that is used to spider, store, index, and display search results from the pages around the Web. Google, Yahoo, and Bing are the three major search engines.

SEO – an acronym for Search Engine Optimization, is a set of tools and skills used to fine-tune pages, so that they rank well in search engines. Two of the main SEO activities are keyword research and link building.

SEO tools – various programs and pieces of code that allow to perform SEO tasks. For instance, there are tools for keyword research and link building, for Backlink Anchor Text Analysis, etc.

SERP – an abbreviation for Search Engine Results Page . i.e. the page search engines display with the results for a particular search query.

Single opt-in – This refers to the most simple conversion flow. One confirmation and the conversion is done.

Sitemap: Can be of two types: HTML sitemap, XML sitemap, where an HTML sitemap is an organizational representation of a site’s content and made for users to easily navigate site content and an XML sitemap is made for search crawlers to easily navigate the site.

Split Testing: Also known as ‘a/b testing’ involves performing two tests and comparing the results to see which option performed better and which to go with. The tests can be done by comparing two landing pages, two headings, two different titles, different content bodies, emails subject lines etc.

Subdirectory: A subdirectory is like a folder that is part of your site and your domain and takes the format: example.com/subdomain and is used to create a separate area on your site for specific content or a specific purpose. Unlike a subdomain, a subdirectory is considered part of the main site and reaps all benefits of the main site such as backlinks and authority of the main site.

Subdomain: A domain that is part of a larger domain and takes the format: subdomain.example.com. It is used to create a separate area on your site for specific content or a specific purpose and is considered a separate domain by
Google.

Syndication: Involves posting your content onto third-party sites for more exposure.

T

Tags: Tags in SEO refer to title tags, meta tags, header tags, alt tags.

Thin Content: Low quality shallow content.

Three Way Linking: A linking structure in which 3 parties decide to link to one another in the format: site A links to site B, site B links to site C and site C links to site A.

Tiered Link Building: A link building structure in which 3 level of links are built, namely tiers 1, 2 and 3. Tier 1 links link to the main site, tier 2 links link to the tier 1 links and tier 3 links link to the tier 2 links.

Title Tag: The title assigned to a webpage that appears in search results.

TLD: Top level domain. It is the part of the site URL that comes after the domain name. Some examples of TLDs are: .com. .org, .co, .edu etc.

Transactional Keywords: Keyphrases with an intent to purchase. For example, ‘buy laptop’, ‘house for sale’ etc.

Transcribe: Having the audio of a video translated to text so it can be used as an article as well.

Trustflow: A score between 0 to 100 predicting how trustworthy a site is.

U

Unethical SEO: Includes all SEO practices that are spammy and don’t comply with search engine guidelines.

Unique Clicks – The number of unique persons who have clicked the affiliate link/banner instead of the number of raw clicks (since the same person can click an ad 100 times). If you click a banner ad 7 times, only one of these will be counted as a unique click.

Unique User – A unique visitor that reaches your website. In affiliate marketing, it refers to someone who’s been tagged or identified.

Unlinked Brand Mentions: Webpages that mention your brand but don’t link back.

Unnatural Link: A link that is built through efforts and not naturally earned.

V

Vanity URL: A customized and usually shortened URL that is branded or contains the topic in the URL for presentation purposes instead of a long messy link.

Vertical Search: A topical search that searches for a specific topic or a search for a specific format of content.

W

Web 2.0: Websites with user-generated content that allow anyone to register, create and publish content.

Web Host – A business which basically provides storage and services needed to serve website files and pages.

Webmaster: The person in charge of making site changes, corrections, additions and overall site maintenance.

Webmaster Search Console: A software by Google to keep a check on the overall health of your site and detect any errors or penalties.

White Hat SEO: Non-spammy SEO tactics that comply with search engine guidelines.

White Label – A product created by a company that other companies will later rebrand so as to make the original product fit their own brand. It’s basically a product sold without labeling. The term itself implies the labeling is blank for the marketer to fill as they feel like. Producers usually customize white label types of software according to a specific marketer’s needs.

Whois: Domain registration info that displays information such as domain owner name, phone number, address etc.

X

XML Sitemap: A sitemap created for search crawlers to easily navigate the site. Example: Monetize.info sitemap

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